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Exam 5: Understanding Consumer Behavior

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Question 141

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Bob's best friend Mike turns 25 next week.Bob decided to purchase Mike a tablet device/e-book reader as a present.Because Bob has purchased three personal computers and other consumer electronic devices over the past five years,he scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

A) recollection search
B) external search
C) evaluative criteria
D) antecedent states
E) internal search

F) C) and D)
G) A) and D)

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Question 142

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Which of following statements is FALSE about attitudes?

A) Marketers are primarily concerned with American core values when developing advertising messages.
B) Attitudes are learned.
C) Attitudes are shaped by one's values and beliefs.
D) An attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
E) Personal values affect attitudes by influencing the importance assigned to specific product attributes.

F) D) and E)
G) A) and E)

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Question 143

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When a response elicited by one stimulus becomes applicable to another stimulus,it is called

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for updated information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision,Elizabeth will engage in which of the following problem solving variations?

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being "harried" and uncomfortable.This situation is most closely related to which of the following situational influences?

In the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

In Figure 5-3 above,column "C" represents which of the following in terms of consumer involvement and product knowledge?

In most cases,which problem solving variation would be used for blenders,a restaurant for lunch,or professional ball game tickets?

A person's consistent behaviors or responses to recurring situations is referred to as

When a man picks up a bottle of wine and tells the sales clerk,"I'm going to a dinner party tonight," which situational influence is being demonstrated?

Consumers' ability to perceive taste differences in chocolate bars is an example of

A person's occupation,source of income (not level of income) ,and education determine his or her

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective) identified during the information search step for the ultimate decision.What is this stage called?

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents,part of its workforce,and/or vacationers.

An aspiration group is one

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n) __________.

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?

Danilo has decided to purchase a new video game console,not having owned one before.He plans to call several friends for the latest information about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem solving variations?