A) Branding is concerned with making money, and employees are paid to help companies make money.
B) Branding is concerned with the image that a company presents to the world, and that image includes its documents.
C) Branding is largely concerned with color choices, so a document must contain the company's colors.
D) Branding is concerned with slogans, and you might have to write a slogan for your department.
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Multiple Choice
A) the ability to perform research
B) the ability to perform as a speaker
C) punctuality
D) efficiency
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Multiple Choice
A) keeping new information about your field to yourself
B) prioritizing your own needs
C) displaying emotional intelligence
D) sharing proprietary information openly
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verified
True/False
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verified
Multiple Choice
A) image-related factors
B) technology-related factors
C) purpose-related factors
D) none of the above
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verified
Multiple Choice
A) accuracy
B) terseness
C) plainness
D) celerity
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True/False
Correct Answer
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Multiple Choice
A) the amount of time you have to complete the communication task
B) the level of formality required in the final product
C) the number of resources available to help you complete the communication task
D) All responses are correct.
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verified
Essay
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True/False
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verified
Multiple Choice
A) Your boss tells you to create the document in English and Spanish, so you do.
B) You would prefer to create separate instruction sheets in English and Spanish, but you create one sheet giving instructions in both languages to save on printing costs.
C) Your audience is not made up of technical experts, so you use common words in place of technical vocabulary.
D) You place paper copies of your document in the boxes carrying your products, and you post electronic copies online.
Correct Answer
verified
Multiple Choice
A) your audience and your purpose
B) your proposal and your audience
C) your documentation and measures of excellence
D) your software and your hardware
Correct Answer
verified
Multiple Choice
A) to help others carry out a task
B) to change attitudes about a technology or an issue
C) to establish common knowledge in the marketplace
D) to help others make a decision
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) the ability to perform research
B) the ability to solve problems
C) the ability to speak and write clearly
D) the ability to deflect attention
Correct Answer
verified
Essay
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verified
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True/False
Correct Answer
verified
Essay
Correct Answer
verified
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Multiple Choice
A) documents and activities
B) documentation and analysis
C) process and analysis
D) diagramming and activities
Correct Answer
verified
Essay
Correct Answer
verified
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