Question 1

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are

Accepted Answer

A)  English, Japanese, and Chinese.
B)  English, French, and Spanish.
C)  Japanese, Spanish, and French.
D)  Japanese, Spanish, and English.
E)  Spanish, English, and ChineseF) C) and D)
G) B) and C)

Question 2

The prominent global market-entry strategy among small- and medium-sized companies is

Accepted Answer

A)  direct exporting.
B)  direct franchising.
C)  licensing.
D)  joint venture.
E)  direct investment.F) A) and D)
G) B) and C)

Question 3

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

Accepted Answer

A)  transnational brand.
B)  international brand.
C)  multinational brand.
D)  global brand.
E)  meganational brand.F) C) and D)
G) B) and E)

Question 4

Canada has two official languages, which are

Accepted Answer

A)  English and Japanese.
B)  English and Spanish.
C)  English and French.
D)  English and Italian.
E)  English and German.F) C) and D)
G) All of the above

Question 5

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Accepted Answer

A)  global marketing strategy.
B)  integrated marketing strategy.
C)  transnational marketing strategy.
D)  meganational marketing strategy.
E)  international marketing strategy.F) None of the above
G) C) and D)

Question 6

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Accepted Answer

A)  quota.
B)  tariff.
C)  GATT tax.
D)  subsidy.
E)  excise tax.F) A) and E)
G) A) and D)

Question 7

Lever Europe, a division of Unilever, markets its Snuggle fabric softener in the United States. But in 10 European countries, it uses seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses a(n)  __________ marketing strategy.

Accepted Answer

A)  ethnocentric
B)  transnational
C)  global
D)  international
E)  multidomesticF) C) and E)
G) None of the above

Question 8

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy. But so does the firm's

Accepted Answer

A)  likelihood of long-term success.
B)  financial commitment and risk.
C)  vulnerability to political changes and doctrines.
D)  need for a more educated workforce.
E)  need for a larger workforceF) A) and D)
G) D) and E)

Question 9

Frito-Lay produces and markets potato chips in Russia that have seafood flavor. This is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A)  product adaptation
B)  product integration
C)  product invention
D)  product customization
E)  product extensionF) A) and C)
G) None of the above

Question 10

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, E refers to which type of strategy?

Accepted Answer

A)  product extension strategy
B)  product adaptation strategy
C)  dual adaptation strategy
D)  product invention strategy
E)  communication adaptation strategyF) A) and C)
G) C) and D)

Question 11

The European Union (EU)  has been beneficial to electronic commerce because it is no longer necessary to

Accepted Answer

A)  use multiple languages when settling accounts for purchases made across borders.
B)  continually monitor currency exchange rates among participating nations.
C)  trade with the former Eastern European communist countries.
D)  obey international e-trade regulations.
E)  use the American dollar as the economic standard.F) A) and C)
G) A) and B)

Question 12

A country's income distribution is important because it gives a more reliable picture of a country's __________.

Accepted Answer

A)  consumer tastes
B)  taxable income
C)  purchasing power
D)  discretionary income
E)  cost of livingF) A) and B)
G) A) and C)

Question 13

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Accepted Answer

A)  up to 15 years in prison and fines up to $500,000.
B)  life in prison with the possibility of parole after 25 years.
C)  25 years in prison and a $10 million fine.
D)  permanent expulsion from the United States.
E)  30 years in prison and fines proportional to the damage caused.F) A) and D)
G) A) and C)

Question 14

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ strategy.

Accepted Answer

A)  joint venture
B)  licensing
C)  franchising
D)  indirect export
E)  direct investmentF) A) and C)
G) C) and E)

Question 15

Dell established its company primarily with direct telephone-and Internet-based sales. In terms of Dell's global expansion strategy, which of the following statements is most accurate?

Accepted Answer

A)  Dell sells its computers via word of mouth, which is the most powerful method for consumer electronics.
B)  Dell partners with each country's largest department stores and sells its computers in the small appliance department.
C)  Dell issues its own credit card through multinational banks, making it possible for customers who would not normally qualify for credit to do so.
D)  Dell distributes its products through individual sales associates who reach out to customers with a first-hand experience at their doorsteps.
E)  Dell maintains the exact same U.S. strategies that brought it this far because it sees no reason to mess with success.F) C) and E)
G) A) and C)

Question 16

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Accepted Answer

A)  indirect exporting.
B)  direct ownership.
C)  joint ventures.
D)  licensing.
E)  direct exporting.F) A) and B)
G) C) and E)

Question 17

Nescafe coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafe generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  dual adaptation
E)  dual integrationF) All of the above
G) None of the above

Question 18

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company is referred to as

Accepted Answer

A)  licensing.
B)  a joint venture.
C)  direct exporting.
D)  contract assembly.
E)  dual adaptation.F) B) and C)
G) A) and C)

Question 19

Explain the difference between joint venture and direct investment market entry strategies. What are the advantages and disadvantages of each approach?

Accepted Answer

When a foreign company and a local firm ...

Question 20

When Nestlé actually owns a subsidiary or division in a foreign country, such as when it established its own ice cream manufacturing operation in China, this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

Accepted Answer

A)  licensing
B)  local assembly
C)  a joint venture
D)  direct investment
E)  local manufacturingF) All of the above
G) B) and C)

Exam 6: Understanding and Reaching Global Consumers and Markets

A country's income distribution is important because it gives a more reliable picture of a country's __________.

Correct Answer
verified

Correct Answer
verified

The prominent global market-entry strategy among small- and medium-sized companies is

Correct Answer
verified

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, E refers to which type of strategy?

Correct Answer
verified

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ strategy.

Correct Answer
verified

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Correct Answer
verified

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company is referred to as

Correct Answer
verified

When Nestlé actually owns a subsidiary or division in a foreign country, such as when it established its own ice cream manufacturing operation in China, this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

Correct Answer
verified

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

Correct Answer
verified

Canada has two official languages, which are

Correct Answer
verified

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are

Correct Answer
verified

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Correct Answer
verified

Dell established its company primarily with direct telephone-and Internet-based sales. In terms of Dell's global expansion strategy, which of the following statements is most accurate?

Correct Answer
verified

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy. But so does the firm's

Correct Answer
verified

Frito-Lay produces and markets potato chips in Russia that have seafood flavor. This is an example of which type of global marketing product/promotion strategy?

Correct Answer
verified

Correct Answer
verified

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct Answer
verified

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Correct Answer
verified

Explain the difference between joint venture and direct investment market entry strategies. What are the advantages and disadvantages of each approach?

Correct Answer
verified
When a foreign company and a local firm ...
View Answer

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

A country's income distribution is important because it gives a more reliable picture of a country's __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The prominent global market-entry strategy among small- and medium-sized companies is

Correct AnswerverifiedShow Answer

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, E refers to which type of strategy?

Correct AnswerverifiedShow Answer

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ strategy.

Correct AnswerverifiedShow Answer

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Correct AnswerverifiedShow Answer

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company is referred to as

Correct AnswerverifiedShow Answer

When Nestlé actually owns a subsidiary or division in a foreign country, such as when it established its own ice cream manufacturing operation in China, this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

Correct AnswerverifiedShow Answer

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

Correct AnswerverifiedShow Answer

Canada has two official languages, which are

Correct AnswerverifiedShow Answer

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are

Correct AnswerverifiedShow Answer

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Correct AnswerverifiedShow Answer

Dell established its company primarily with direct telephone-and Internet-based sales. In terms of Dell's global expansion strategy, which of the following statements is most accurate?

Correct AnswerverifiedShow Answer

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy. But so does the firm's

Correct AnswerverifiedShow Answer

Frito-Lay produces and markets potato chips in Russia that have seafood flavor. This is an example of which type of global marketing product/promotion strategy?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct AnswerverifiedShow Answer

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Correct AnswerverifiedShow Answer

Explain the difference between joint venture and direct investment market entry strategies. What are the advantages and disadvantages of each approach?

Correct AnswerverifiedWhen a foreign company and a local firm ...View AnswerShow Answer

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Correct AnswerverifiedShow Answer

Correct Answer
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When a foreign company and a local firm ...
View Answer

Correct Answer
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