Question 1

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

Accepted Answer

A)   how to change the promotional strategy.
B)   whether the problem is internal or external to the organization.
C)   whether to drop or keep the failing product or market.
D)   whether to change the goal, and therefore, the marketing metric used to measure it.
E)   if the numbers used for evaluation in the marketing dashboard are accurate.F) None of the above
G) B) and D)

Question 2

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is

Accepted Answer

A)   a shopping product.
B)   a convenience product.
C)   a specialty product.
D)   an unsought product.
E)   a B2B product.F) B) and E)
G) None of the above

Question 3

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A)   DVD player
B)   disposable lighters
C)   instant light charcoal
D)   liquid laundry detergent
E)   automatic dishwashersF) A) and B)
G) A) and E)

Question 4

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A)   iPod MP3 player
B)   5-hour Energy shot
C)   flight on American Airlines to Phoenix
D)   Roget's Thesaurus
E)   Ivory soapF) A) and E)
G) C) and D)

Question 5

The four I's of services consist of

Accepted Answer

A)   intangibility, inconsistency, inseparability, and innovation.
B)   intangibility, inventory, inflexibility, and impression.
C)   intangibility, inconsistency, inseparability, and inventory.
D)   intangibility, inventory, innovation, and impression.
E)   intangibility, inconsistency, innovation, and impression.F) A) and E)
G) B) and D)

Question 6

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a

Accepted Answer

A)   product line.
B)   product item.
C)   product mix.
D)   product industry.
E)   product class.F) A) and D)
G) B) and D)

Question 7

All of the different product lines offered by an organization are collectively referred to as a

Accepted Answer

A)   product class.
B)   product mix.
C)   product SKUs.
D)   marketing mix.
E)   target mix.F) B) and D)
G) A) and D)

Question 8

Figure 9-1 
-According to Figure 9-1,column D would represent which type of product?

Accepted Answer

A)   shopping
B)   convenience
C)   specialty
D)   prestige
E)   unsoughtF) D) and E)
G) A) and B)

Question 9

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Accepted Answer

A)   idea generation
B)   market testing
C)   business analysis
D)   development
E)   commercializationF) A) and B)
G) A) and C)

Question 10

Figure 9-1 
-According to Figure 9-1,column A would represent which type of product?

Accepted Answer

A)   shopping
B)   convenience
C)   specialty
D)   prestige
E)   unsoughtF) B) and D)
G) A) and D)

Question 11

A concept test is an

Accepted Answer

A)   internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
B)   external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product.
C)   internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D)   in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
E)   in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.F) A) and D)
G) A) and C)

Question 12

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was

Accepted Answer

A)   an insignificant point of difference-consumers wouldn't switch from competing snacks.
B)   too little market attractiveness-the growth in the snacks market is declining.
C)   poor execution of the marketing mix-General Mills did not offer free samples at grocery stores.
D)   poor product quality-the chips were not the same size.
E)   incomplete market and product protocol-the brand name Fingos did not get consumers excited.F) A) and B)
G) A) and E)

Exam 9: Developing New Products and Services

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Correct Answer
verified

A concept test is an

Correct Answer
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Which of the following is most likely to be an example of an unsought product?

Correct Answer
verified

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is

Correct Answer
verified

Figure 9-1 -According to Figure 9-1,column D would represent which type of product?

Correct Answer
verified

All of the different product lines offered by an organization are collectively referred to as a

Correct Answer
verified

The four I's of services consist of

Correct Answer
verified

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct Answer
verified

Figure 9-1 -According to Figure 9-1,column A would represent which type of product?

Correct Answer
verified

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

Correct Answer
verified

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was

Correct Answer
verified

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a

Correct Answer
verified

Exam 9: Developing New Products and Services

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Correct AnswerverifiedShow Answer

A concept test is an

Correct AnswerverifiedShow Answer

Which of the following is most likely to be an example of an unsought product?

Correct AnswerverifiedShow Answer

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is

Correct AnswerverifiedShow Answer

Figure 9-1 -According to Figure 9-1,column D would represent which type of product?

Correct AnswerverifiedShow Answer

All of the different product lines offered by an organization are collectively referred to as a

Correct AnswerverifiedShow Answer

The four I's of services consist of

Correct AnswerverifiedShow Answer

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct AnswerverifiedShow Answer

Figure 9-1 -According to Figure 9-1,column A would represent which type of product?

Correct AnswerverifiedShow Answer

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

Correct AnswerverifiedShow Answer

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was

Correct AnswerverifiedShow Answer

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a

Correct AnswerverifiedShow Answer

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