Question 1

Pez was originally sold in Europe as __________ in plain headless dispensers.

Accepted Answer

A)   chewing gum
B)   a breath mint
C)   an antacid
D)   a pain reliever
E)   candyF) A) and B)
G) A) and E)

Question 2

Which of the following is an example of a product in the maturity stage of the product life cycle?

Accepted Answer

A)   pocket video cameras
B)   driverless vehicles
C)   3D HDTVs
D)   carbonated soft drinks
E)   tablet devicesF) A) and E)
G) A) and D)

Question 3

Figure 10-1 
-Figure 10-1 represents the stages of the product life cycle.What does the portion of the curve labeled C represent?

Accepted Answer

A)   introduction
B)   maturity
C)   growth
D)   stability
E)   declineF) A) and C)
G) A) and E)

Question 4

Which of the following products would have a low-learning product life cycle curve?

Accepted Answer

A)   electric cars
B)   five-blade razor
C)   interactive television
D)   software for learning a foreign language
E)   convection ovensF) B) and C)
G) C) and D)

Question 5

Figure 10-4 
-Figure 10-4 shows that in 2007,CDs were in which stage of the product life cycle?

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   harvest
E)   declineF) A) and C)
G) All of the above

Question 6

What six criteria are mentioned most often in selecting a good brand name?
 Give an example of a brand name that illustrates each criterion.

Accepted Answer

Six criteria most often mentioned when s...

Question 7

Figure 10-1 
-Figure 10-1 represents the stages of the product life cycle.What does the portion of the curve labeled D represent?

Accepted Answer

A)   introduction
B)   maturity
C)   growth
D)   failure
E)   declineF) C) and D)
G) A) and E)

Question 8

Another name for multiproduct branding is

Accepted Answer

A)   family branding.
B)   mixed branding.
C)   uniform branding.
D)   co-branding.
E)   multibranding.F) B) and C)
G) A) and E)

Question 9

Branding refers to

Accepted Answer

A)   the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them.
B)   the value added to the product from the additional features given to a product beyond its functional attributes.
C)   the identification of an organization's products based upon individual SKUs.
D)   an organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
E)   the establishment of a commercial, legal name under which a company does business.F) A) and E)
G) B) and D)

Question 10

One tool available when trying to even out the variations in demand for services is

Accepted Answer

A)   off-peak pricing.
B)   product lay-away.
C)   credit incentives.
D)   container sales.
E)   product rationing.F) A) and C)
G) A) and B)

Question 11

The Samsung brand includes the familiar Samsung Electronics,but also Samsung Heavy Industries,Samsung Engineering,Samsung C&T (construction) ,and Samsung Life Insurance.This company uses

Accepted Answer

A)   multibranding.
B)   uniform branding.
C)   co-branding.
D)   corporate branding.
E)   agent licensing.F) All of the above
G) A) and B)

Question 12

Figure 10-4 
-Figure 10-4 shows that in 1995,CDs were in the __________ stage of the product life cycle,while cassette tapes were in the __________ stage.

Accepted Answer

A)   introduction; growth
B)   growth; introduction
C)   maturity; growth
D)   harvest; decline
E)   growth; declineF) A) and D)
G) C) and E)

Question 13

In the seven Ps of services marketing,the term process involves not only "what" is created but also

Accepted Answer

A)   "if" it is created.
B)   "how" it is created.
C)   "when" it is created.
D)   "for whom" it is created.
E)   "why" it is created.F) All of the above
G) None of the above

Question 14

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while.The product's recent introduction of a DiGiorno cheese-stuffed crust to its line of pizzas is an example of

Accepted Answer

A)   a market-product grid.
B)   diversification.
C)   market modification.
D)   product class extension.
E)   product modification.F) B) and D)
G) C) and D)

Question 15

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?

Accepted Answer

A)   "But it might make me fat."
B)   "What if I can't make the monthly payments?"
C)   "I don't want to try this if it means I have to swallow it with milk."
D)   "Big deal, the only difference is the shape of the package."
E)   "Sure I'll try it; why not!"F) C) and E)
G) B) and E)

Question 16

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Gillette Fusion Hydragel,P&G would be engaged in

Accepted Answer

A)   a BOGO deal.
B)   product modification.
C)   product bundling.
D)   product repositioning.
E)   product differentiation.F) C) and D)
G) All of the above

Question 17

Which of the following statements regarding the place element of services is most accurate?

Accepted Answer

A)   Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
B)   The distribution site as well as the service provider are the intangible components of the service.
C)   Place is an especially important factor because of the inconsistency between the service and the service provider.
D)   As competition grows in service industries, the value of convenient distribution is being recognized.
E)   Technology is an effective way to bring services to the customer, but not those that are information-based.F) B) and E)
G) D) and E)

Question 18

In the late 1950s and 1960s,television westerns were extremely popular.These adventure shows had settings and costumes that were very unlike other shows of that time (comedy,variety,crime,etc.) .Popular programs included Gunsmoke,Bonanza,Wagon Train,The Big Valley,etc.When ratings declined as viewers gradually stopped watching this TV genre,production companies found the networks no longer wanted to produce and televise such shows.The television western was a product category that had entered the __________ stage of its product life cycle.

Accepted Answer

A)   deletion
B)   cancellation
C)   decline
D)   maturity
E)   harvestingF) A) and E)
G) All of the above

Question 19

Which of the following statements regarding the maturity stage of the product life cycle is most accurate?

Accepted Answer

A)   Technological forces often push a product from the introduction stage to the maturity stage.
B)   During the maturity stage, companies add more distribution outlets to maximize target market coverage.
C)   Sales increase at a decreasing rate as fewer new buyers enter the market.
D)   Industry profits peak because production and distribution costs are declining.
E)   Total industry profits exceed total industry sales.F) B) and C)
G) B) and D)

Question 20

The Toro Co.makes Toro snowblowers,Toro lawn mowers,Toro yard tools,and Toro sprinkler systems.The Toro Co.uses a __________ strategy.

Accepted Answer

A)   multibranding
B)   family branding
C)   co-branding
D)   uniform branding
E)   mixed brandingF) A) and B)
G) A) and C)

Exam 10: Managing Successful Products, services, and Brands

Branding refers to

Correct Answer
verified

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?

Correct Answer
verified

Which of the following statements regarding the maturity stage of the product life cycle is most accurate?

Correct Answer
verified

Figure 10-4 -Figure 10-4 shows that in 1995,CDs were in the stage of the product life cycle,while cassette tapes were in the stage.

Correct Answer
verified

One tool available when trying to even out the variations in demand for services is

Correct Answer
verified

The Samsung brand includes the familiar Samsung Electronics,but also Samsung Heavy Industries,Samsung Engineering,Samsung C&T (construction) ,and Samsung Life Insurance.This company uses

Correct Answer
verified

Pez was originally sold in Europe as __________ in plain headless dispensers.

Correct Answer
verified

In the seven Ps of services marketing,the term process involves not only "what" is created but also

Correct Answer
verified

Which of the following statements regarding the place element of services is most accurate?

Correct Answer
verified

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while.The product's recent introduction of a DiGiorno cheese-stuffed crust to its line of pizzas is an example of

Correct Answer
verified

Correct Answer
verified

Figure 10-4 -Figure 10-4 shows that in 2007,CDs were in which stage of the product life cycle?

Correct Answer
verified

Which of the following is an example of a product in the maturity stage of the product life cycle?

Correct Answer
verified

What six criteria are mentioned most often in selecting a good brand name? Give an example of a brand name that illustrates each criterion.

Correct Answer
verified
Six criteria most often mentioned when s...
View Answer

Which of the following products would have a low-learning product life cycle curve?

Correct Answer
verified

Another name for multiproduct branding is

Correct Answer
verified

Figure 10-1 -Figure 10-1 represents the stages of the product life cycle.What does the portion of the curve labeled C represent?

Correct Answer
verified

Figure 10-1 -Figure 10-1 represents the stages of the product life cycle.What does the portion of the curve labeled D represent?

Correct Answer
verified

The Toro Co.makes Toro snowblowers,Toro lawn mowers,Toro yard tools,and Toro sprinkler systems.The Toro Co.uses a __________ strategy.

Correct Answer
verified

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Gillette Fusion Hydragel,P&G would be engaged in

Correct Answer
verified

Exam 10: Managing Successful Products, services, and Brands

Branding refers to

Correct AnswerverifiedShow Answer

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?

Correct AnswerverifiedShow Answer

Which of the following statements regarding the maturity stage of the product life cycle is most accurate?

Correct AnswerverifiedShow Answer

Figure 10-4 -Figure 10-4 shows that in 1995,CDs were in the __________ stage of the product life cycle,while cassette tapes were in the __________ stage.

Correct AnswerverifiedShow Answer

One tool available when trying to even out the variations in demand for services is

Correct AnswerverifiedShow Answer

The Samsung brand includes the familiar Samsung Electronics,but also Samsung Heavy Industries,Samsung Engineering,Samsung C&T (construction) ,and Samsung Life Insurance.This company uses

Correct AnswerverifiedShow Answer

Pez was originally sold in Europe as __________ in plain headless dispensers.

Correct AnswerverifiedShow Answer

In the seven Ps of services marketing,the term process involves not only "what" is created but also

Correct AnswerverifiedShow Answer

Which of the following statements regarding the place element of services is most accurate?

Correct AnswerverifiedShow Answer

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while.The product's recent introduction of a DiGiorno cheese-stuffed crust to its line of pizzas is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 10-4 -Figure 10-4 shows that in 2007,CDs were in which stage of the product life cycle?

Correct AnswerverifiedShow Answer

Which of the following is an example of a product in the maturity stage of the product life cycle?

Correct AnswerverifiedShow Answer

What six criteria are mentioned most often in selecting a good brand name? Give an example of a brand name that illustrates each criterion.

Correct AnswerverifiedSix criteria most often mentioned when s...View AnswerShow Answer

Which of the following products would have a low-learning product life cycle curve?

Correct AnswerverifiedShow Answer

Another name for multiproduct branding is

Correct AnswerverifiedShow Answer

Figure 10-1 -Figure 10-1 represents the stages of the product life cycle.What does the portion of the curve labeled C represent?

Correct AnswerverifiedShow Answer

Figure 10-1 -Figure 10-1 represents the stages of the product life cycle.What does the portion of the curve labeled D represent?

Correct AnswerverifiedShow Answer

The Toro Co.makes Toro snowblowers,Toro lawn mowers,Toro yard tools,and Toro sprinkler systems.The Toro Co.uses a __________ strategy.

Correct AnswerverifiedShow Answer

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Gillette Fusion Hydragel,P&G would be engaged in

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Figure 10-4 -Figure 10-4 shows that in 1995,CDs were in the stage of the product life cycle,while cassette tapes were in the stage.

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Six criteria most often mentioned when s...
View Answer

Correct Answer
verified

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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