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Entrepreneurs differ from other innovators because they


A) are more inventive.
B) bear personal financial risk.
C) have better management skills.
D) have the capacity to work in teams.

E) B) and C)
F) A) and D)

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Creative destruction may either increase or reduce competition, depending on whether the innovation is done by start-up firms or existing dominant firms.

A) True
B) False

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When corporations use retained earnings to finance the R&D for a new venture, the marginal cost of financing is zero.

A) True
B) False

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If a firm improves its production method, this change will shift the firm's


A) total product curve downward.
B) average cost curve downward.
C) average cost curve upward.
D) marginal cost curve upward.

E) B) and D)
F) A) and D)

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New scientific knowledge mainly comes from university and government laboratories, not private firms, because


A) large corporations do not have funds available to channel toward basic research.
B) government pays scientists higher salaries than do private firms.
C) entrepreneurs find it difficult to secure venture capital to finance innovation.
D) basic scientific principles, as such, cannot be patented and do not always have commercial applicability.

E) A) and B)
F) A) and C)

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As pizza topped with barbecue chicken became popular at specialty restaurants, Pizza Hut and Papa John's introduced a similar pizza. This imitation illustrates


A) innovation.
B) invention.
C) creative destruction.
D) diffusion.

E) B) and C)
F) None of the above

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To maintain returns from research and development, firms


A) sponsor start-ups.
B) keep trade secrets.
C) use a fast-second strategy.
D) advocate creative destruction.

E) A) and B)
F) A) and C)

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Kodak introduced to the marketplace a digital camera that uses no film but takes photos that can be shown on personal computers. This is an example of


A) economies of scale.
B) product innovation.
C) process innovation.
D) venture capital.

E) All of the above
F) None of the above

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In analyzing a market, the time horizon where technology can change and firms can offer new products is referred to as the


A) short run.
B) very short run.
C) long run.
D) very long run.

E) C) and D)
F) A) and C)

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Innovation


A) is the first discovery of a product or process, rather than its first successful commercial introduction.
B) includes new products but not new production methods.
C) is also known as diffusion.
D) can either increase or decrease the market share of a large firm, depending on whether it is introduced by the large firm or one of its competitors.

E) A) and B)
F) All of the above

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If a firm develops better methods of producing a product, then this process innovation can be expected to result in a(n)


A) upward shift in both the total product and average cost curves.
B) downward shift in both the total product and average cost curves.
C) downward shift in the total product curve and an upward shift in the average cost curve.
D) upward shift in the total product curve and a downward shift in the average cost curve.

E) A) and C)
F) None of the above

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In deciding on an optimal amount and type of research and development, firms should adhere to the rule: Expand R&D until


A) expected rate of return is zero.
B) expected rate of return equals the interest rate.
C) expected rate of return exceeds the interest rate by the greatest amount.
D) the interest rate is constant.

E) C) and D)
F) A) and B)

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Which two market structures have a strong need to innovate but have low expected returns on R&D expenditures?


A) monopoly and oligopoly
B) oligopoly and pure competition
C) monopoly and monopolistic competition
D) monopolistic competition and pure competition

E) B) and C)
F) None of the above

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A major source of funding of R&D in large, established corporations is


A) venture capital.
B) dividends.
C) mutual funds.
D) retained earnings.

E) A) and C)
F) None of the above

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Process innovation causes an upward shift in a firm's total product curve and


A) a decrease in its average product.
B) a downward shift in its average total cost curve.
C) an upward shift in its average total cost curve.
D) an upward shift in its marginal revenue curve.

E) B) and C)
F) All of the above

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Which of the following statements about technological advance is not true?


A) It enhances both productive and allocative efficiency in the society.
B) It can increase monopoly power through, for example, patents.
C) It can eventually destroy old existing monopolies.
D) It progresses automatically and inevitably.

E) B) and D)
F) None of the above

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The U.S. government has been increasing the portion of its budget and its spending on R&D activities, for the nation's long-term growth.

A) True
B) False

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Assume that a firm's interest-rate cost-of-funds curve for R&D is perfectly elastic. Which of the following would decrease a firm's optimal R&D expenditures and, in equilibrium, increase the expected rate of return on the last dollar of R&D?


A) a rightward shift of the expected-rate-of-return curve
B) an upward shift of the interest-rate cost-of-funds curve
C) a leftward shift of the expected-rate-of-return curve
D) a downward shift of the interest-rate cost-of-funds curve

E) None of the above
F) All of the above

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Successful new products enable consumers to increase the total utility they obtain from a specific amount of their total spending.

A) True
B) False

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Pure monopoly is the best market structure for encouraging R&D and innovation.

A) True
B) False

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