Question 1

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Accepted Answer

A)  jurisprudence.
B)  competitive constraints.
C)  barriers to entry.
D)  restraints of trade.
E)  regulation.F) C) and E)
G) B) and E)

Question 2

Which of the following would be identified as a social force in an environmental scan?

Accepted Answer

A)  a new consumer protection law
B)  an increase in Asian immigration
C)  an advanced technology is perfected
D)  a decrease in consumer incomes
E)  a new international firm exports to the United StatesF) A) and E)
G) A) and C)

Question 3

The Internet of Things (IoT)  refers to

Accepted Answer

A)  technological breakthroughs that allow major innovation to occur.
B)  the network of products with connectivity-enabled electronics.
C)  an explosion in interest in advanced analytics.
D)  technological specifications that identify access to networks.
E)  the belief in technology as a driver of success in the marketplace.F) A) and B)
G) A) and C)

Question 4

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

A)  consumer protection.
B)  self-regulation.
C)  industry accountability.
D)  voluntary compliance.
E)  government-imposed ethical policing.F) A) and B)
G) A) and C)

Question 5

All of the following are economic indicators except

Accepted Answer

A)  inflation.
B)  barriers to entry.
C)  unemployment.
D)  GDP.
E)  deflation.F) B) and E)
G) A) and E)

Question 6

The purpose of the Robinson-Patman Act is to

Accepted Answer

A)  outlaw price discrimination for purchasers of the same product.
B)  encourage pure competition.
C)  protect inventors from having their intellectual property stolen.
D)  repeal the Sherman Antitrust Act.
E)  provide incentives for interstate commerce.F) C) and D)
G) A) and B)

Question 7

An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by

Accepted Answer

A)  the increased sales of Cigar Aficionado magazine.
B)  Lay's Kettle Cooked potato chips, which have 40 percent less fat than regular potato chips.
C)  the opening of more Starbucks coffee boutiques in supermarkets.
D)  the upsizing of menu items at fast-food restaurants.
E)  the introduction of tablet devices such as the iPad.F) C) and D)
G) A) and D)

Question 8

In __________ economy, if prices rise faster than consumer incomes, the number of items consumers can buy decreases.

Accepted Answer

A)  a deflationary
B)  an expansionary
C)  a recessionary
D)  an inflationary
E)  a depressiveF) B) and C)
G) A) and C)

Question 9

Which generational cohort is an ad for a distinctive, memorable, and personal experience such as shark diving in Cape Town most likely trying to reach?

Accepted Answer

A)  Generation X
B)  baby boomers
C)  Generation Z
D)  baby busters
E)  Generation YF) A) and C)
G) B) and C)

Question 10

List the five environmental forces that have an impact on an organization as well as its suppliers and customers. Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Accepted Answer

The following environmental forces have ...

Question 11

Culture refers to the

Accepted Answer

A)  moral and ethical beliefs of a family passed down from generation to generation.
B)  set of values, ideas, and attitudes that are learned and shared among the members of a group.
C)  pastimes associated with the fine arts, such as ballet, music, and theater.
D)  standard or pattern of behaviors that is typical or expected of a group.
E)  description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.F) A) and B)
G) B) and D)

Question 12

When a firm or business displays the Better Business Bureau (BBB)  Accredited Business logo on its store window or website, it assures consumers that

Accepted Answer

A)  the company's products comply with current safety standards set by the Consumer Product Safety Commission.
B)  it is a member of a voluntary alliance of companies whose goal is to help maintain fair business practices.
C)  the firm has met the standards for qualification as a green marketing firm.
D)  the firm takes a proactive stance on diversity in the workplace.
E)  the company incorporates sustainable business practices.F) A) and B)
G) B) and C)

Question 13

The total amount of money made in one year by a person, household, or family unit is referred to as __________ income.

Accepted Answer

A)  government
B)  discretionary
C)  disposable
D)  gross
E)  livableF) All of the above
G) A) and B)

Question 14

Discretionary income refers to

Accepted Answer

A)  the money deducted from a person's paycheck to pay for federal, state, and local taxes.
B)  the total amount of money made by a single individual during his or her lifetime.
C)  the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation.
D)  the money that is spent for necessities or charitable causes that is exempt from taxation.
E)  the money that remains after paying for taxes and necessities.F) A) and E)
G) A) and B)

Question 15

Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?

Accepted Answer

A)  They are beginning to have children.
B)  They are getting their high school and college educations.
C)  They are currently retiring or nearing retirement age.
D)  They are just being born.
E)  They are beginning their primary school educations.F) A) and B)
G) All of the above

Question 16

A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) A) and D)
G) B) and E)

Question 17

Pending federal legislation will require all online retailers to collect state sales taxes from customers. This would affect online sellers such as Virtual Vineyards, which now collects state sales taxes only from customers who reside in California, its home state. This pending legislation would be an example of which environmental force?

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) None of the above
G) B) and D)

Question 18

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey. In the most recent report, consumers spent after taxes about 13 percent of their income on food, 33 percent on __________, 3 percent on clothes, and 24 percent on transportation and health care, with the rest generally considered discretionary.

Accepted Answer

A)  education
B)  housing
C)  vacations
D)  entertainment
E)  investmentsF) All of the above
G) C) and E)

Question 19

Two increasingly important values for consumers around the world are

Accepted Answer

A)  self-esteem and fitness.
B)  wealth and health.
C)  patriotism and friendship.
D)  family and fun.
E)  sustainability and preservation of the environment.F) A) and E)
G) None of the above

Question 20

All of the following statements about the environmental forces that have influenced Facebook are true except

Accepted Answer

A)  the Federal Trade Commission (FT
C)   has a laissez-faire policy of not interfering with the development and marketing of Facebook and other social media websites.
B)  technological advances in data storage, server speed, and software integration have made Facebook increasingly fast and convenient.
C)  its rivalry with Google, Twitter, and Snapchat; the ability of users to easily switch platforms; and the constant threat of new social networks targeted at specific interest groups encourage rapid expansion.
D)  the cost of wireless connectivity and smartphones rapidly declined and Internet access expanded, which increasingly made social networking affordable for more people.
E)  people increasingly look for new ways to communicate, obtain information, and offer opinions.F) A) and B)
G) All of the above

Exam 3: Scanning the Marketing Environment

In __________ economy, if prices rise faster than consumer incomes, the number of items consumers can buy decreases.

Correct Answer
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An alternative to government control where an industry attempts to police itself is referred to as

Correct Answer
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The purpose of the Robinson-Patman Act is to

Correct Answer
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All of the following are economic indicators except

Correct Answer
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The Internet of Things (IoT) refers to

Correct Answer
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Correct Answer
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A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

Correct Answer
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Which of the following would be identified as a social force in an environmental scan?

Correct Answer
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Discretionary income refers to

Correct Answer
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Culture refers to the

Correct Answer
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Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?

Correct Answer
verified

An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by

Correct Answer
verified

List the five environmental forces that have an impact on an organization as well as its suppliers and customers. Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Correct Answer
verified
The following environmental forces have ...
View Answer

Two increasingly important values for consumers around the world are

Correct Answer
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Which generational cohort is an ad for a distinctive, memorable, and personal experience such as shark diving in Cape Town most likely trying to reach?

Correct Answer
verified

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct Answer
verified

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website, it assures consumers that

Correct Answer
verified

Correct Answer
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All of the following statements about the environmental forces that have influenced Facebook are true except

Correct Answer
verified

The total amount of money made in one year by a person, household, or family unit is referred to as __________ income.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

In __________ economy, if prices rise faster than consumer incomes, the number of items consumers can buy decreases.

Correct AnswerverifiedShow Answer

An alternative to government control where an industry attempts to police itself is referred to as

Correct AnswerverifiedShow Answer

The purpose of the Robinson-Patman Act is to

Correct AnswerverifiedShow Answer

All of the following are economic indicators except

Correct AnswerverifiedShow Answer

The Internet of Things (IoT) refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

Correct AnswerverifiedShow Answer

Which of the following would be identified as a social force in an environmental scan?

Correct AnswerverifiedShow Answer

Discretionary income refers to

Correct AnswerverifiedShow Answer

Culture refers to the

Correct AnswerverifiedShow Answer

Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?

Correct AnswerverifiedShow Answer

An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by

Correct AnswerverifiedShow Answer

List the five environmental forces that have an impact on an organization as well as its suppliers and customers. Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Correct AnswerverifiedThe following environmental forces have ...View AnswerShow Answer

Two increasingly important values for consumers around the world are

Correct AnswerverifiedShow Answer

Which generational cohort is an ad for a distinctive, memorable, and personal experience such as shark diving in Cape Town most likely trying to reach?

Correct AnswerverifiedShow Answer

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct AnswerverifiedShow Answer

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website, it assures consumers that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

All of the following statements about the environmental forces that have influenced Facebook are true except

Correct AnswerverifiedShow Answer

The total amount of money made in one year by a person, household, or family unit is referred to as __________ income.

Correct AnswerverifiedShow Answer

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The following environmental forces have ...
View Answer

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