Question 1

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.

Accepted Answer

A)  psychological
B)  safety
C)  social
D)  personal
E)  physiologicalF) A) and E)
G) D) and E)

Question 2

Beliefs refer to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations.
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
D)  a consumer's subjective perception of how a product or brand performs on different attributes.
E)  the moral and ethical precepts that guide a person's behavior.F) B) and E)
G) A) and B)

Question 3

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of __________, may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

Accepted Answer

A)  aspiration
B)  cognitive dissonance
C)  motivation
D)  situational influences
E)  involvementF) A) and B)
G) A) and C)

Question 4

Consumers with credit cards

Accepted Answer

A)  are less influenced by physical surrounding than those who pay by cash or check.
B)  are influenced to a certain extent by a retailer's physical surroundings to buy more with their credit cards than with cash.
C)  purchase more than those who purchase with cash or debit cards.
D)  purchase less than those who purchase with cash or debit cards.
E)  purchase less when accompanied by children than when in the company of other adults.F) All of the above
G) A) and E)

Question 5

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use __________ to make consumers believe that their products are better than competitors' offerings.

Accepted Answer

A)  cognitive dissonance
B)  selective retention
C)  selective comprehension
D)  stimulus generalization
E)  stimulus discriminationF) A) and B)
G) B) and E)

Question 6

An example of a public source of information consulted during an external search would include

Accepted Answer

A)  People magazine advertising.
B)  Consumer Reports magazine.
C)  a salesperson at the Apple Store.
D)  your brother-in-law.
E)  a point of purchase display at Target.F) B) and E)
G) A) and E)

Question 7

In the VALS framework, consumers who place importance on image-not as evidence of power or status, but as an expression of cultivated tastes, independence, and character-are referred to as

Accepted Answer

A)  Actualizers.
B)  Innovators.
C)  Achievers.
D)  Makers.
E)  Strivers.F) B) and C)
G) A) and C)

Question 8

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called

Accepted Answer

A)  physiological.
B)  safety.
C)  social.
D)  personal.
E)  self-actualization.F) A) and E)
G) B) and C)

Question 9

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w...

Question 10

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  situational problem solving
E)  integrated problem solvingF) All of the above
G) A) and E)

Question 11

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as __________, are trendy, fun-loving, and less self-confident than Achievers.

Accepted Answer

A)  Strivers
B)  Experiencers
C)  Believers
D)  Makers
E)  SurvivorsF) B) and C)
G) B) and D)

Question 12

The ________________ is influenced by situational, psychological, sociocultural, and marketing mix influences.

Accepted Answer

A)  consumer purchase decision process
B)  organizational buying decision process
C)  marketing research process
D)  marketing program
E)  consumer socialization processF) B) and C)
G) A) and E)

Question 13

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms, you may be experiencing

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective perception.
E)  subliminal perception.F) A) and E)
G) A) and D)

Question 14

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

Accepted Answer

A)  marketing mix influences.
B)  situational influences.
C)  psychological influences.
D)  sociocultural influences.
E)  evaluative criteria.F) A) and B)
G) A) and C)

Question 15

What percentage of adults is considered to be opinion leaders?

Accepted Answer

A)  1 percent
B)  5 percent
C)  10 percent
D)  25 percent
E)  It depends upon the type of product.F) A) and B)
G) All of the above

Question 16

A person's ability to perceive differences in stimuli is referred to as

Accepted Answer

A)  selective comprehension.
B)  selective retention.
C)  stimulus generalization.
D)  stimulus discrimination.
E)  routine problem solving.F) All of the above
G) None of the above

Question 17

Which of the following statements about family decision making is most accurate?

Accepted Answer

A)  The use of joint decision making is directly related to the educational levels achieved by the spouses.
B)  Husbands make most of the purchase decisions about cars, vacations, and homes.
C)  The two types of family decision making are joint and autonomous.
D)  With autonomous decision making, the husband would make all the decisions about groceries, medicine, and car maintenance.
E)  Women have little influence when it comes to men's clothing purchases except for socks or ties.F) A) and D)
G) B) and D)

Question 18

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

Accepted Answer

A)  physiological needs
B)  safety needs
C)  social needs
D)  personal needs
E)  self-actualization needsF) A) and B)
G) D) and E)

Question 19

In the VALS framework, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

Accepted Answer

A)  Thinkers.
B)  Believers.
C)  Strivers.
D)  Experiencers.
E)  Achievers.F) B) and C)
G) C) and E)

Question 20

An example of a public source of information consulted during an external search would include

Accepted Answer

A)  advertising.
B)  relatives.
C)  salespeople.
D)  friends.
E)  product-rating organizations.F) A) and C)
G) None of the above

Exam 5: Understanding Consumer Behavior

A person's ability to perceive differences in stimuli is referred to as

Correct Answer
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Beliefs refer to

Correct Answer
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In the VALS framework, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

Correct Answer
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In the Maslow hierarchy of needs, those needs involving personal fulfillment are called

Correct Answer
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An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

Correct Answer
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What percentage of adults is considered to be opinion leaders?

Correct Answer
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Which of the following statements about family decision making is most accurate?

Correct Answer
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Correct Answer
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An example of a public source of information consulted during an external search would include

Correct Answer
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Define consumer socialization.

Correct Answer
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Consumer socialization is a process by w...
View Answer

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Correct Answer
verified

An example of a public source of information consulted during an external search would include

Correct Answer
verified

In the VALS framework, consumers who place importance on image-not as evidence of power or status, but as an expression of cultivated tastes, independence, and character-are referred to as

Correct Answer
verified

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms, you may be experiencing

Correct Answer
verified

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of __________, may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

Correct Answer
verified

The ________________ is influenced by situational, psychological, sociocultural, and marketing mix influences.

Correct Answer
verified

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

Correct Answer
verified

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as __________, are trendy, fun-loving, and less self-confident than Achievers.

Correct Answer
verified

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.

Correct Answer
verified

Consumers with credit cards

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

A person's ability to perceive differences in stimuli is referred to as

Correct AnswerverifiedShow Answer

Beliefs refer to

Correct AnswerverifiedShow Answer

In the VALS framework, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called

Correct AnswerverifiedShow Answer

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

What percentage of adults is considered to be opinion leaders?

Correct AnswerverifiedShow Answer

Which of the following statements about family decision making is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An example of a public source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Define consumer socialization.

Correct AnswerverifiedConsumer socialization is a process by w...View AnswerShow Answer

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Correct AnswerverifiedShow Answer

An example of a public source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

In the VALS framework, consumers who place importance on image-not as evidence of power or status, but as an expression of cultivated tastes, independence, and character-are referred to as

Correct AnswerverifiedShow Answer

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms, you may be experiencing

Correct AnswerverifiedShow Answer

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of __________, may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

Correct AnswerverifiedShow Answer

The ________________ is influenced by situational, psychological, sociocultural, and marketing mix influences.

Correct AnswerverifiedShow Answer

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

Correct AnswerverifiedShow Answer

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as __________, are trendy, fun-loving, and less self-confident than Achievers.

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.

Correct AnswerverifiedShow Answer

Consumers with credit cards

Correct AnswerverifiedShow Answer

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Consumer socialization is a process by w...
View Answer

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