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What is text analytics?


A) The analysis of text flowing across the Internet, including unstructured text from blogs and messages.
B) The analysis of recorded calls to gather information-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
C) The analysis of unstructured data to find trends and patterns in words and sentences.
D) The analysis of unstructured data associated with websites to identify consumer behavior and website navigation.

E) B) and D)
F) A) and B)

Correct Answer

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What is a common association detection analysis technique for analyzing certain items to detect customers' buying behavior and predict future behavior?


A) Clustering factors
B) Mashup technology
C) Market basket analysis
D) Drill-down basket analysis

E) A) and D)
F) A) and C)

Correct Answer

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Prediction is a statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste.

A) True
B) False

Correct Answer

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The four common characteristics of big data are variety, veracity, volume, velocity.

A) True
B) False

Correct Answer

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In terms of big data what is veracity?


A) Different forms of structured and unstructured data.
B) Uncertainty of data, including biases, noise, and abnormalities.
C) Scale of data.
D) Analysis of streaming data as it travels around the Internet.

E) B) and D)
F) C) and D)

Correct Answer

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What is affinity grouping?


A) Determination of values for an unknown continuous variable behavior or estimated future value.
B) Determination of which things go together.
C) Segmentation of a heterogeneous population of more homogeneous subgroups.
D) Assignment of records to one of a predefined set of classes.

E) A) and C)
F) A) and D)

Correct Answer

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What displays information graphically so it can be easily understood?


A) Informing
B) Infographics
C) Data visualization
D) Business intelligence dashboards

E) A) and B)
F) C) and D)

Correct Answer

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What are advanced analytics?


A) Processes and manages algorithms across many machines in a computing environment.
B) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
C) Occurs when the user goes into an emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
D) A business analytics specialist who uses visual tools to help people understand complex data.

E) A) and B)
F) None of the above

Correct Answer

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Data artist is a business analytics specialist who uses visual tools to help people understand complex data.

A) True
B) False

Correct Answer

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Volume includes the scale of data.

A) True
B) False

Correct Answer

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Analysis paralysis occurs when the user goes into an emotional state of overanalysis (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

A) True
B) False

Correct Answer

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What is another term for data that does not exist in a fixed location?


A) Structured data
B) Unstructured data
C) Text mining
D) Web mining

E) B) and D)
F) C) and D)

Correct Answer

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What are predictions based on time-series information?


A) Prediction
B) Optimization
C) Forecasting
D) Regression

E) B) and D)
F) B) and C)

Correct Answer

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What is web analytics?


A) The analysis of text flowing across the Internet, including unstructured text from blogs and messages.
B) The analysis of recorded calls to gather information-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
C) The analysis of unstructured data to find trends and patterns in words and sentences.
D) The analysis of unstructured data associated with websites to identify consumer behavior and website navigation.

E) All of the above
F) B) and D)

Correct Answer

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verified

Velocity includes the analysis of streaming data as it travels around the Internet.

A) True
B) False

Correct Answer

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What processes and manages algorithms across many machines in a computing environment?


A) Big data
B) Distributed computing
C) Advanced analytics
D) Data scientist

E) A) and B)
F) All of the above

Correct Answer

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Veracity includes the uncertainty of data, including biases, noise, and abnormalities.

A) True
B) False

Correct Answer

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What is a statement about what will happen or might happen in the future such as future sales or employee turnover?


A) Prediction
B) Optimization
C) Forecasting
D) Regression

E) All of the above
F) C) and D)

Correct Answer

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What is social media analytics?


A) The analysis of text flowing across the Internet, including unstructured text from blogs and messages.
B) The analysis of recorded calls to gather information-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
C) The analysis of unstructured data to find trends and patterns in words and sentences.
D) The analysis of unstructured data associated with websites to identify consumer behavior and website navigation.

E) B) and D)
F) C) and D)

Correct Answer

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verified

Affinity grouping determines which things go together.

A) True
B) False

Correct Answer

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