Question 1

When major oil companies advertise to build goodwill rather than to stimulate sales,they are using _____.

Accepted Answer

A)   institutional advertising
B)   primary-demand advertising
C)   public relations
D)   publicity
E)   selective-demand advertisingF) C) and D)
G) A) and E)

Question 2

The mode of transportation that offers the greatest frequency is _____.

Accepted Answer

A)   airplanes
B)   pipelines
C)   railroads
D)   ships
E)   trucksF) A) and E)
G) C) and D)

Question 3

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n) _____.

Accepted Answer

A)   intermediary network
B)   catalog discount showroom
C)   transporter
D)   distribution channel
E)   distributorshipF) A) and B)
G) A) and C)

Question 4

Veronica decides to order smaller amounts of inventory at a time for her arts and crafts store.She is obviously concerned about _____ costs.

Accepted Answer

A)   processing
B)   stock-out
C)   warehousing
D)   stocking
E)   holdingF) B) and C)
G) B) and E)

Question 5

When a retail store such as Macy's offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them,it is attempting to:

Accepted Answer

A)   draw new customers.
B)   invigorate the sales of a mature brand.
C)   steady irregular sales patterns.
D)   boost sales to current customers.
E)   neutralize competitive promotional efforts.F) All of the above
G) B) and D)

Question 6

The advertising appropriation is the:

Accepted Answer

A)   decision as to what is proper for the target audience to view.
B)   decision from top management of the company about which types of media are appropriate for the ad agency to use.
C)   degree to which the ad effectively reached the target audience.
D)   effectiveness with which the money spent on an ad campaign delivered the appropriate message to its audience.
E)   total amount of money designated for advertising in a given period.F) C) and E)
G) A) and B)

Question 7

Advertising may be broadly classified into three groups: selective-demand,institutional,and primary-demand.

Accepted Answer

A) True 
 B)False

Question 8

In a channel of distribution,the function of wholesaling must be performed,but the wholesaler can be removed.

Accepted Answer

A) True 
 B)False

Question 9

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

Accepted Answer

A) True 
 B)False

Question 10

Your company's greatest need is to employ salespeople who will be responsible for selling the firm's products to new customers and increasing sales to present customers.For this reason,you recommend that the company hire which type of salesperson?

Accepted Answer

A)   Order taker
B)   Missionary
C)   Trade
D)   Order getter
E)   TechnicalF) B) and D)
G) B) and E)

Question 11

If Jeans Inc.wants to ensure that customers receive a consistent message about its product,it should use the concept of _____.

Accepted Answer

A)   advertising
B)   sales promotion
C)   integrated marketing communications
D)   personal selling
E)   public relationsF) A) and C)
G) All of the above

Question 12

When a producer wants to give its products the widest possible exposure in the marketplace,it chooses intensive distribution.

Accepted Answer

A) True 
 B)False

Question 13

An intermediary that purchases goods in large quantities,takes title to the merchandise,and then sells it to retailers or business users is called a commission broker.

Accepted Answer

A) True 
 B)False

Question 14

All of following are basic factors in the selection of a channel of distribution except the

Accepted Answer

A)   firm's production capability and marketing resources.
B)   target market.
C)   type of transportation to be used.
D)   buying patterns of potential customers.
E)   product itself.F) A) and B)
G) D) and E)

Question 15

An advertisement for a self-cleaning litter box for cats appears in Runner's World magazine.The litter box company's campaign is likely to fail because the ad is unlikely to:

Accepted Answer

A)   appeal to adults.
B)   reach the market.
C)   reach its target audience.
D)   offer enough product information.
E)   stimulate any interest.F) D) and E)
G) None of the above

Question 16

The major arguments against advertising are that it is wasteful and that it can be deceptive.

Accepted Answer

A) True 
 B)False

Question 17

In a typical day working for Coors Brewing,Julio will deliver beer,restock shelves,clear out old beer,take orders for the next day's delivery,and set up promotional displays.Julio is both a ____ and an ____.

Accepted Answer

A)   missionary salesperson;order getter
B)   trade salesperson;order taker
C)   technical salesperson;order getter
D)   trade salesperson;order getter
E)   missionary salesperson;order takerF) B) and E)
G) D) and E)

Question 18

In preparing for summer sales,Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays.The cutout,featuring Miss Tan America in a bikini holding a bottle of lotion,is an example of a(n) _____.

Accepted Answer

A)   deceptive advertising practice
B)   outdoor advertisement
C)   point-of-purchase display
D)   trade sales promotion method
E)   in-store demonstrationF) C) and E)
G) None of the above

Question 19

Railroad and truck carriers team up to provide a form of transportation called camelback.

Accepted Answer

A) True 
 B)False

Question 20

A sales agent provides immediate entry into a territory,regular calls on customers,selling experience,and a known,predetermined selling expense.

Accepted Answer

A) True 
 B)False

Exam 13: Distributing and Promoting Products

In a channel of distribution,the function of wholesaling must be performed,but the wholesaler can be removed.

Correct AnswerverifiedShow Answer

When a retail store such as Macy's offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them,it is attempting to:

Correct AnswerverifiedShow Answer

When a producer wants to give its products the widest possible exposure in the marketplace,it chooses intensive distribution.

Correct AnswerverifiedShow Answer

The mode of transportation that offers the greatest frequency is _____.

Correct AnswerverifiedShow Answer

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

Correct AnswerverifiedShow Answer

All of following are basic factors in the selection of a channel of distribution except the

Correct AnswerverifiedShow Answer

Your company's greatest need is to employ salespeople who will be responsible for selling the firm's products to new customers and increasing sales to present customers.For this reason,you recommend that the company hire which type of salesperson?

Correct AnswerverifiedShow Answer

Veronica decides to order smaller amounts of inventory at a time for her arts and crafts store.She is obviously concerned about _____ costs.

Correct AnswerverifiedShow Answer

The major arguments against advertising are that it is wasteful and that it can be deceptive.

Correct AnswerverifiedShow Answer

An intermediary that purchases goods in large quantities,takes title to the merchandise,and then sells it to retailers or business users is called a commission broker.

Correct AnswerverifiedShow Answer

If Jeans Inc.wants to ensure that customers receive a consistent message about its product,it should use the concept of _____.

Correct AnswerverifiedShow Answer

Railroad and truck carriers team up to provide a form of transportation called camelback.

Correct AnswerverifiedShow Answer

An advertisement for a self-cleaning litter box for cats appears in Runner's World magazine.The litter box company's campaign is likely to fail because the ad is unlikely to:

Correct AnswerverifiedShow Answer

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n) _____.

Correct AnswerverifiedShow Answer

The advertising appropriation is the:

Correct AnswerverifiedShow Answer

In a typical day working for Coors Brewing,Julio will deliver beer,restock shelves,clear out old beer,take orders for the next day's delivery,and set up promotional displays.Julio is both a ____ and an ____.

Correct AnswerverifiedShow Answer

A sales agent provides immediate entry into a territory,regular calls on customers,selling experience,and a known,predetermined selling expense.

Correct AnswerverifiedShow Answer

When major oil companies advertise to build goodwill rather than to stimulate sales,they are using _____.

Correct AnswerverifiedShow Answer

In preparing for summer sales,Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays.The cutout,featuring Miss Tan America in a bikini holding a bottle of lotion,is an example of a(n) _____.

Correct AnswerverifiedShow Answer

Advertising may be broadly classified into three groups: selective-demand,institutional,and primary-demand.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

In a typical day working for Coors Brewing,Julio will deliver beer,restock shelves,clear out old beer,take orders for the next day's delivery,and set up promotional displays.Julio is both a and an .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified