Question 1

Which of the following would most likely be considered a consumer product?

Accepted Answer

A)  auto lift
B)  cotton fiber
C)  printing press
D)  suitcase
E)  massage tableF) All of the above
G) A) and E)

Question 2

During the business analysis stage of the new-product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

Accepted Answer

A)  protocols
B)  failure fees
C)  slotting fees
D)  cannibalization
E)  market testingF) B) and D)
G) C) and D)

Question 3

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Accepted Answer

A)  idea generation.
B)  screening and evaluation.
C)  business analysis.
D)  commercialization.
E)  development.F) All of the above
G) C) and E)

Question 4

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the ...

Question 5

For shopping products,the consumer

Accepted Answer

A)  purchases the items frequently,conveniently,and with a minimum of effort.
B)  compares several alternatives on criteria such as price,quality,or style.
C)  makes a special effort to search out the items and buy them.
D)  does not know about the items or knows about them but does not initially buy them.
E)  buys the items as a result of buying other consumer products,such as impulse purchases.F) A) and B)
G) D) and E)

Question 6

Generating insights leading to marketing actions based on ideas from massive numbers of people is called

Accepted Answer

A)  brainstorming.
B)  groupthink.
C)  outsourcing.
D)  crowdsourcing.
E)  NIH method.F) C) and D)
G) None of the above

Question 7

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives,which were scientifically designed to kill cold and flu germs when users sneezed,coughed,or blew their noses into them.Unfortunately,people didn't believe the claim and were frightened by the "cidal" in the brand name.The reason for this product failure was

Accepted Answer

A)  an insignificant point of difference.
B)  too little market attractiveness.
C)  poor execution of the marketing mix.
D)  poor product quality.
E)  incomplete market and product protocol.F) All of the above
G) A) and E)

Question 8

In marketing,an idea is

Accepted Answer

A)  a thought that leads to a product or action.
B)  an inspiration that evolved from market research.
C)  an observation about a series of events.
D)  a concept explaining the behavior of an individual or group.
E)  an observation about an individual or group and how they use a service or product.F) D) and E)
G) C) and D)

Question 9

Services can be classified according to whether they are

Accepted Answer

A)  national or global.
B)  use independent contractors.
C)  privately owned or publicly owned.
D)  owned by individuals or corporations.
E)  business firms,nonprofit organizations,or government agencies.F) None of the above
G) B) and D)

Question 10

A discontinuous innovation is a product that

Accepted Answer

A)  disrupts consumers' normal routine but does not require totally new learning.
B)  requires no new learning by consumers.
C)  is not purchased by innovators and early adopters.
D)  initiates obsolescence of a product class.
E)  requires consumers to learn entirely new patterns of behavior and product usage.F) B) and D)
G) C) and D)

Question 11

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Accepted Answer

A)  for the first six months that it was regularly available at a variety of grocery stores.
B)  until a competitor such as Ragu had issued a similar product targeted to the same market.
C)  as long it retained these exact product characteristics.
D)  if it was functionally the same as its salsa sauce.
E)  until its advertising had been seen by every member of its target audience.F) C) and D)
G) B) and E)

Question 12

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

Accepted Answer

A)  IDEO
B)  Kickstarter.com
C)  Warren Buffet's Berkshire Hathaway
D)  The Industrial Design Group
E)  Unfundable.comF) D) and E)
G) A) and D)

Question 13

Business analysis is the stage of the new-product development process

Accepted Answer

A)  during which the target markets are selected and resources are allocated to reach them.
B)  during which the target market segments that show potential are selected and those that do not are eliminated.
C)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D)  during which there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm.
E)  that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.F) A) and E)
G) B) and E)

Question 14

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) ,household care (Downy fabric softener and Tide detergent) ,and Pampers diapers.

Accepted Answer

A)  marketing mix
B)  product class
C)  product itemization
D)  product line
E)  product mixF) B) and E)
G) D) and E)

Question 15

A product class is

Accepted Answer

A)  the NAICS designation of an individual product or brand.
B)  the designation of an individual product based upon its form.
C)  a variation of a product within a product mix.
D)  the designation of a product based on whether it is a consumer product or business product.
E)  the industry a set of offerings belongs to.F) A) and E)
G) A) and D)

Question 16

A product can be classified as new if it ________ from existing products.

Accepted Answer

A)  is functionally different
B)  is different in color
C)  is different in its packaging
D)  is different in price
E)  requires a different distribution channelF) B) and E)
G) B) and C)

Question 17

Figure 10-1
 
-Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as a(n)

Accepted Answer

A)  unsought product.
B)  shopping product.
C)  convenience product.
D)  specialty product.
E)  support product.F) None of the above
G) All of the above

Question 18

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

Accepted Answer

A)  how to change the promotional strategy.
B)  whether the problem is internal or external to the organization.
C)  whether to drop or keep the failing product or market.
D)  whether to change the goal,and therefore,the marketing metric used to measure it.
E)  if the numbers used for evaluation in the marketing dashboard are accurate.F) A) and E)
G) A) and D)

Question 19

Describe the different ways to define a product as new.

Accepted Answer

The term new in relation to a new produc...

Question 20

New-product strategy development is

Accepted Answer

A)  the stage of the new-product development process where specific product features and benefits are selected prior creating a new-product prototype.
B)  a formalized protocol for new-product development determined by the director of marketing.
C)  the stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives.
D)  the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
E)  the stage of the new-product development process that turns the idea on paper into a prototype,which results in a demonstrable,producible product corresponding to its protocol.F) A) and B)
G) A) and C)

Exam 10: Developing New Products and Services

For shopping products,the consumer

Correct Answer
verified

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) ,household care (Downy fabric softener and Tide detergent) ,and Pampers diapers.

Correct Answer
verified

A product can be classified as new if it ________ from existing products.

Correct Answer
verified

During the business analysis stage of the new-product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

Correct Answer
verified

Business analysis is the stage of the new-product development process

Correct Answer
verified

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

Correct Answer
verified

Describe the different ways to define a product as new.

Correct Answer
verified
The term new in relation to a new produc...
View Answer

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Correct Answer
verified

Services can be classified according to whether they are

Correct Answer
verified

Figure 10-1 -Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as a(n)

Correct Answer
verified

Which of the following would most likely be considered a consumer product?

Correct Answer
verified

A discontinuous innovation is a product that

Correct Answer
verified

New-product strategy development is

Correct Answer
verified

In marketing,an idea is

Correct Answer
verified

Explain what an unsought product is and give some examples.

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Correct Answer
verified

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Correct Answer
verified

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

Correct Answer
verified

A product class is

Correct Answer
verified

Generating insights leading to marketing actions based on ideas from massive numbers of people is called

Correct Answer
verified

Exam 10: Developing New Products and Services

For shopping products,the consumer

Correct AnswerverifiedShow Answer

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) ,household care (Downy fabric softener and Tide detergent) ,and Pampers diapers.

Correct AnswerverifiedShow Answer

A product can be classified as new if it ________ from existing products.

Correct AnswerverifiedShow Answer

During the business analysis stage of the new-product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

Correct AnswerverifiedShow Answer

Business analysis is the stage of the new-product development process

Correct AnswerverifiedShow Answer

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

Correct AnswerverifiedShow Answer

Describe the different ways to define a product as new.

Correct AnswerverifiedThe term new in relation to a new produc...View AnswerShow Answer

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are

Correct AnswerverifiedShow Answer

Figure 10-1 -Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as a(n)

Correct AnswerverifiedShow Answer

Which of the following would most likely be considered a consumer product?

Correct AnswerverifiedShow Answer

A discontinuous innovation is a product that

Correct AnswerverifiedShow Answer

New-product strategy development is

Correct AnswerverifiedShow Answer

In marketing,an idea is

Correct AnswerverifiedShow Answer

Explain what an unsought product is and give some examples.

Correct AnswerverifiedAn unsought product is an item that the ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Correct AnswerverifiedShow Answer

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

Correct AnswerverifiedShow Answer

A product class is

Correct AnswerverifiedShow Answer

Generating insights leading to marketing actions based on ideas from massive numbers of people is called

Correct AnswerverifiedShow Answer

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The term new in relation to a new produc...
View Answer

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Correct Answer
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An unsought product is an item that the ...
View Answer

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