Question 1

________ often occurs in the postpurchase stage of the consumer decision process,when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

Accepted Answer

A)  Selective retention
B)  Selective comprehension
C)  Selective exposure
D)  Selective perception
E)  Stimulus discriminationF) D) and E)
G) A) and D)

Question 2

Enlightened carmakers have hired women designers,engineers,and marketing executives to better understand the way women decide to buy new cars.They have learned that

Accepted Answer

A)  meeting the expectations of men during the new-car purchasing process is more difficult than meeting those of women.
B)  men make the majority of new-car purchasing decisions.
C)  women and men think differently about the new-car buying experience.
D)  women care more about reliability than men.
E)  men care more about price than women.F) B) and C)
G) All of the above

Question 3

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,the two remaining choices are

Accepted Answer

A)  which product to buy and how to pay for it.
B)  whether to buy one or several if a BOGO deal is offered and how to pay for them.
C)  from whom to buy and when to buy.
D)  which product to buy and whether to tell others about the purchase.
E)  whether to buy in person or online and whether to tell others about the purchase.F) C) and E)
G) C) and D)

Question 4

The ________ is influenced by situational,psychological,sociocultural,and marketing mix influences.

Accepted Answer

A)  consumer purchase decision process
B)  organizational buying decision process
C)  marketing research process
D)  marketing program
E)  consumer socialization processF) B) and E)
G) B) and D)

Question 5

The process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as

Accepted Answer

A)  motivation.
B)  attitude formation.
C)  learning.
D)  perception.
E)  a self-concept.F) C) and E)
G) C) and D)

Question 6

During the consumer purchase decision process,an individual at the ________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  cognitive dissonance
D)  information search
E)  postpurchase behaviorF) C) and D)
G) A) and E)

Question 7

Charlie was standing outside his classroom talking on the phone when a friend heard him say,"Thank you for taking my call so quickly.I'd like to order the 32-gigabyte 9.7-inch iPad Pro.I'll pick it up today at the Southdale Apple Store.Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  information search
D)  purchase decision
E)  postpurchase evaluationF) None of the above
G) B) and D)

Question 8

Women make what percentage of new-car buying decisions?

Accepted Answer

A)  15 percent
B)  30 percent
C)  45 percent
D)  60 percent
E)  80 percentF) B) and C)
G) B) and D)

Question 9

When conducting an information search,various product-rating organizations,such as government agencies and TV consumer programs,are known as

Accepted Answer

A)  relational sources.
B)  marketer-dominated sources.
C)  personal sources.
D)  public sources.
E)  stakeholder sources.F) A) and C)
G) A) and D)

Question 10

Stephan was excited about his newly purchased laptop.It had all the features he wanted and was very fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he saw an online special for a similar computer,on sale for only $1,000.Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal.Stephan was most likely experiencing

Accepted Answer

A)  limited problem solving.
B)  cognitive dissonance.
C)  selective discord.
D)  product conflict.
E)  product uncertainty.F) C) and D)
G) A) and D)

Question 11

Subcultures refer to

Accepted Answer

A)  subgroups within the larger national culture,whose values and beliefs are diametrically opposed to foreign cultures.
B)  groups within organizations whose values and beliefs influence the corporate culture.
C)  subgroups within the larger,or national,culture with unique values,ideas,and attitudes.
D)  stakeholder groups outside an organization whose values and beliefs are contrary to the corporate culture.
E)  the designation given to people between the ages of 13 and 24 whose values and beliefs are not yet fully formed but are still influenced both by their families and society.F) B) and E)
G) None of the above

Question 12

Consumer socialization refers to

Accepted Answer

A)  the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors.
B)  the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
C)  the process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers.
D)  the modes of living that are identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them.
E)  the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.F) C) and D)
G) B) and E)

Question 13

Three teenage girls spent an hour at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  temporal effects
E)  antecedent statesF) A) and C)
G) A) and E)

Question 14

The way people see themselves and the way they believe others see them is referred to as

Accepted Answer

A)  self-evaluation.
B)  self-concept.
C)  self-actualization.
D)  individualized perception.
E)  personal perception.F) None of the above
G) A) and B)

Question 15

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves ________,which is virtually a habit and typifies low-involvement decision making.

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  situational problem solving
D)  rational problem solving
E)  routine problem solvingF) A) and E)
G) All of the above

Question 16

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a

Accepted Answer

A)  reinforcement.
B)  cue.
C)  response.
D)  prompt.
E)  drive.F) All of the above
G) None of the above

Question 17

Which of the following products and services is an example of a low-involvement purchase?

Accepted Answer

A)  a Louis Vuitton designer handbag
B)  a Trek bicycle
C)  membership into a local country club
D)  a vacation to Italy
E)  Bounty paper towelsF) A) and D)
G) A) and C)

Question 18

You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology.You are currently in which stage of the consumer purchase decision process for this type of automobile?

Accepted Answer

A)  problem recognition
B)  needs analysis
C)  purchase decision
D)  information search
E)  postpurchase evaluationF) B) and C)
G) A) and B)

Question 19

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A)  There is no real diversity among Asian American subcultures.
B)  Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer.
C)  Because McDonald's finds it inefficient to reach out to a large variety of nationalities,it does not actively market to Asian Americans.
D)  The Asian American subculture is the most entrepreneurial in the United States.
E)  Consumer research on Asian Americans suggests individuals and families divide into three groups: assimilated,transitional,and recent immigrants.F) B) and D)
G) A) and E)

Question 20

Figure 5-3
 
-In Figure 5-3 above,column A represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)  consideration set
B)  routine problem solving
C)  limited problem solving
D)  extended problem solving
E)  integrated problem solvingF) A) and D)
G) A) and E)

Exam 5: Understanding Consumer Behavior

________ often occurs in the postpurchase stage of the consumer decision process,when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

Correct Answer
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Subcultures refer to

Correct Answer
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Correct Answer
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During the consumer purchase decision process,an individual at the ________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Correct Answer
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Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,the two remaining choices are

Correct Answer
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Three teenage girls spent an hour at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

Correct Answer
verified

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves ________,which is virtually a habit and typifies low-involvement decision making.

Correct Answer
verified

Women make what percentage of new-car buying decisions?

Correct Answer
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Consumer socialization refers to

Correct Answer
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The process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as

Correct Answer
verified

The way people see themselves and the way they believe others see them is referred to as

Correct Answer
verified

Correct Answer
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Which of the following statements about Asian American buying patterns is most accurate?

Correct Answer
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One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a

Correct Answer
verified

Figure 5-3 -In Figure 5-3 above,column A represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
verified

Enlightened carmakers have hired women designers,engineers,and marketing executives to better understand the way women decide to buy new cars.They have learned that

Correct Answer
verified

When conducting an information search,various product-rating organizations,such as government agencies and TV consumer programs,are known as

Correct Answer
verified

Which of the following products and services is an example of a low-involvement purchase?

Correct Answer
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Correct Answer
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The ________ is influenced by situational,psychological,sociocultural,and marketing mix influences.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

________ often occurs in the postpurchase stage of the consumer decision process,when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

Correct AnswerverifiedShow Answer

Subcultures refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

During the consumer purchase decision process,an individual at the ________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Correct AnswerverifiedShow Answer

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,the two remaining choices are

Correct AnswerverifiedShow Answer

Three teenage girls spent an hour at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

Correct AnswerverifiedShow Answer

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves ________,which is virtually a habit and typifies low-involvement decision making.

Correct AnswerverifiedShow Answer

Women make what percentage of new-car buying decisions?

Correct AnswerverifiedShow Answer

Consumer socialization refers to

Correct AnswerverifiedShow Answer

The process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as

Correct AnswerverifiedShow Answer

The way people see themselves and the way they believe others see them is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about Asian American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a

Correct AnswerverifiedShow Answer

Figure 5-3 -In Figure 5-3 above,column A represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

Enlightened carmakers have hired women designers,engineers,and marketing executives to better understand the way women decide to buy new cars.They have learned that

Correct AnswerverifiedShow Answer

When conducting an information search,various product-rating organizations,such as government agencies and TV consumer programs,are known as

Correct AnswerverifiedShow Answer

Which of the following products and services is an example of a low-involvement purchase?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The ________ is influenced by situational,psychological,sociocultural,and marketing mix influences.

Correct AnswerverifiedShow Answer

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