Question 1

Figure 5-3
 
-In Figure 5-3 above,column C represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)  routine problem solving
B)  limited problem solving
C)  extended problem solving
D)  restricted problem solving
E)  integrated problem solvingF) B) and D)
G) None of the above

Question 2

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n)

Accepted Answer

A)  attitude.
B)  belief.
C)  value.
D)  motivation.
E)  perception.F) A) and E)
G) B) and E)

Question 3

The analysis of consumer lifestyles is known as

Accepted Answer

A)  demographics.
B)  psychographics.
C)  social statistics.
D)  physiological needs.
E)  sociographics.F) A) and B)
G) C) and D)

Question 4

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective perception.
E)  stimulus discrimination.F) All of the above
G) A) and D)

Question 5

________ may be defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

Accepted Answer

A)  Mobility
B)  Stratification
C)  Culture
D)  Social class
E)  ValuesF) A) and D)
G) B) and C)

Question 6

In the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material

Accepted Answer

A)  ideals.
B)  rewards.
C)  self-expression.
D)  achievement.
E)  resources.F) C) and D)
G) B) and C)

Question 7

In the VALS framework,consumers can have abundant or minimal psychological,physical,and material resources.One segment with minimal resources,known as ________,are the quiet rank and file focused on meeting basic needs.They are analog not digital.

Accepted Answer

A)  Thinkers
B)  Innovators
C)  Makers
D)  Survivors
E)  StriversF) A) and D)
G) B) and E) D

Question 8

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of ________,may cause him or her to skip or minimize one or more stages in the purchase decision process.

Accepted Answer

A)  aspiration
B)  cognitive dissonance
C)  motivation
D)  situational influences
E)  involvementF) B) and C)
G) A) and E)

Question 9

You are sleepy before your 8 a.m.class and you notice the Starbucks on the walk to school.You stop for a drink and purchase something new that you really enjoy.The next day you do the same,and soon this has become a habit.This process is an example of

Accepted Answer

A)  cognitive learning.
B)  the scientific method.
C)  behavioral learning.
D)  attitude formation.
E)  cognitive dissonance.F) C) and E)
G) B) and C)

Question 10

The five roles of individual family members in the consumer purchase decision process are

Accepted Answer

A)  associative group,aspiration group,opinion leader,decision maker,and user.
B)  sustainer,experiential,belonger,emulator,and achiever.
C)  opinion leader,influencer,decision maker,purchaser,and user.
D)  information gatherer,influencer,decision maker,purchaser,and user.
E)  need driven,inner directed,outer directed,opinion leader,and decision maker.F) A) and B)
G) A) and C)

Question 11

Andres only has 30 minutes for lunch,so he typically goes somewhere within a block or two of his building and is careful about what he orders.This is an example of which situational influence in the purchase decision process?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  temporal effects
E)  antecedent statesF) A) and D)
G) B) and D)

Question 12

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Accepted Answer

A)  self-actualization
B)  personal
C)  social
D)  safety
E)  physiologicalF) B) and D)
G) B) and C)

Question 13

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as

Accepted Answer

A)  consumer assimilation.
B)  consumer socialization.
C)  consumer lifestyle.
D)  purchase decision process.
E)  purchasing enculturation.F) D) and E)
G) A) and D)

Question 14

If you read the chapters from your marketing text the night before this test and still could not remember several of the definitions for marketing terms,you may be experiencing

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective perception.
E)  subliminal perception.F) B) and D)
G) A) and E)

Question 15

Prexa was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer toward women in general.Although this may simply be the result of ________ because Prexa is a women's rights advocate,if other women interpreted the name choice the same way,it is likely this product would fail.

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective analysis.
E)  stimulus discrimination.F) A) and B)
G) B) and D)

Question 16

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks finding a gift her sister will use and like.Lexi is engaging in

Accepted Answer

A)  routine problem solving.
B)  limited problem solving.
C)  extended problem solving.
D)  problem recognition.
E)  integrated problem solving.F) A) and D)
G) C) and E)

Question 17

In the Maslow hierarchy of needs,those needs involving personal fulfillment are called

Accepted Answer

A)  physiological.
B)  safety.
C)  social.
D)  personal.
E)  self-actualization.F) C) and D)
G) D) and E)

Question 18

Figure 5-1
 
-In Figure 5-1 above,B represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  problem recognition
D)  alternative evaluation
E)  financial considerationF) D) and E)
G) A) and C) B

Question 19

Jennifer usually worked long hours at her job at the hospital,so her husband,Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Jennifer bought Ari a top-of-the-line professional cooktop and oven.Ari's primary role in this process was that of

Accepted Answer

A)  information gatherer.
B)  influencer.
C)  purchaser.
D)  decision maker.
E)  user.F) A) and C)
G) A) and B) E

Question 20

High-involvement purchases typically have which of the following characteristics?

Accepted Answer

A)  The item is inexpensive,widely available,or simple to use.
B)  The item is inexpensive,very safe to use,or purchased with great frequency.
C)  The item is expensive,new to the market,or recommended by influential personal sources.
D)  The item is expensive,can have serious personal consequences,or could reflect on one's social image.
E)  The item is inexpensive,new to the market,or is used for more than five years.F) B) and E)
G) A) and D)

Exam 5: Understanding Consumer Behavior

Figure 5-3 -In Figure 5-3 above,column C represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
verified

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n)

Correct Answer
verified

The analysis of consumer lifestyles is known as

Correct Answer
verified

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Correct Answer
verified

________ may be defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

Correct Answer
verified

In the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material

Correct Answer
verified

In the VALS framework,consumers can have abundant or minimal psychological,physical,and material resources.One segment with minimal resources,known as ________,are the quiet rank and file focused on meeting basic needs.They are analog not digital.

Correct Answer
verified
D

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of ________,may cause him or her to skip or minimize one or more stages in the purchase decision process.

Correct Answer
verified

You are sleepy before your 8 a.m.class and you notice the Starbucks on the walk to school.You stop for a drink and purchase something new that you really enjoy.The next day you do the same,and soon this has become a habit.This process is an example of

Correct Answer
verified

The five roles of individual family members in the consumer purchase decision process are

Correct Answer
verified

Andres only has 30 minutes for lunch,so he typically goes somewhere within a block or two of his building and is careful about what he orders.This is an example of which situational influence in the purchase decision process?

Correct Answer
verified

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Correct Answer
verified

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as

Correct Answer
verified

If you read the chapters from your marketing text the night before this test and still could not remember several of the definitions for marketing terms,you may be experiencing

Correct Answer
verified

Correct Answer
verified

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks finding a gift her sister will use and like.Lexi is engaging in

Correct Answer
verified

In the Maslow hierarchy of needs,those needs involving personal fulfillment are called

Correct Answer
verified

Figure 5-1 -In Figure 5-1 above,B represents which stage of the consumer purchase decision process?

Correct Answer
verified
B

Jennifer usually worked long hours at her job at the hospital,so her husband,Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Jennifer bought Ari a top-of-the-line professional cooktop and oven.Ari's primary role in this process was that of

Correct Answer
verified
E

High-involvement purchases typically have which of the following characteristics?

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Figure 5-3 -In Figure 5-3 above,column C represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n)

Correct AnswerverifiedShow Answer

The analysis of consumer lifestyles is known as

Correct AnswerverifiedShow Answer

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Correct AnswerverifiedShow Answer

________ may be defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

Correct AnswerverifiedShow Answer

In the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material

Correct AnswerverifiedShow Answer

In the VALS framework,consumers can have abundant or minimal psychological,physical,and material resources.One segment with minimal resources,known as ________,are the quiet rank and file focused on meeting basic needs.They are analog not digital.

Correct AnswerverifiedD

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of ________,may cause him or her to skip or minimize one or more stages in the purchase decision process.

Correct AnswerverifiedShow Answer

You are sleepy before your 8 a.m.class and you notice the Starbucks on the walk to school.You stop for a drink and purchase something new that you really enjoy.The next day you do the same,and soon this has become a habit.This process is an example of

Correct AnswerverifiedShow Answer

The five roles of individual family members in the consumer purchase decision process are

Correct AnswerverifiedShow Answer

Andres only has 30 minutes for lunch,so he typically goes somewhere within a block or two of his building and is careful about what he orders.This is an example of which situational influence in the purchase decision process?

Correct AnswerverifiedShow Answer

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Correct AnswerverifiedShow Answer

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as

Correct AnswerverifiedShow Answer

If you read the chapters from your marketing text the night before this test and still could not remember several of the definitions for marketing terms,you may be experiencing

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks finding a gift her sister will use and like.Lexi is engaging in

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs,those needs involving personal fulfillment are called

Correct AnswerverifiedShow Answer

Figure 5-1 -In Figure 5-1 above,B represents which stage of the consumer purchase decision process?

Correct AnswerverifiedB

Jennifer usually worked long hours at her job at the hospital,so her husband,Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Jennifer bought Ari a top-of-the-line professional cooktop and oven.Ari's primary role in this process was that of

Correct AnswerverifiedE

High-involvement purchases typically have which of the following characteristics?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified
E

Correct Answer
verified