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Exam 3: Scanning the Marketing Environment

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Question 81

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When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

A) the company's products comply with current safety standards set by the Consumer Product Safety Commission.
B) it is a member of a voluntary alliance of companies whose goal is to help maintain fair business practices.
C) the firm has met the standards for qualification as a green marketing firm.
D) the firm takes a proactive stance on diversity in the workplace.
E) the company incorporates sustainable business practices.

F) C) and E)
G) None of the above

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Question 82

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What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

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Promotion and advertising are aspects of...

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Question 83

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According to the text,several new technologies are expected to have dramatic impacts on marketing.Among those cited are

Olay,a personal care product firm,offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

A blended family is

The purpose of copyright law is to

Geek Squad set out to provide timely and effective help with all computing needs regardless of the make,model,or place of purchase.Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers.Agents could also be identified by

Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?

Approximately what percentage of U.S.households has an annual income between $25,000 and $99,999?

The federal government enacted the ________ to make it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products is often adjusted accordingly.Changing oil prices would be an example of a(n) ________ force.

The Child Protection Act (1966) and the Consumer Product Safety Act (1972) are examples of

All of the following factors contribute significantly to the rate of change of a country's population except which?

Inventions or innovations from applied science or engineering research are referred to as

A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which increasingly common cultural value?

Which of the following currently affects baby boomers,and thus those that market to them,in a significant way?

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately ________ small businesses in the United States.

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as