Question 1

Figure 2-3b
 
-According to Figure 2-3b above,which of the following SBUs 13-month sales trend has declined over the past few months?

Accepted Answer

A)  Grand Total
B)  Software
C)  Circuitry
D)  Electronics
E)  HardwareF) D) and E)
G) A) and D)

Question 2

The second phase of the strategic marketing process is the

Accepted Answer

A)  tactics phase.
B)  strategic phase.
C)  planning phase.
D)  implementation phase.
E)  evaluation phase.F) B) and C)
G) B) and D)

Question 3

Figure 2-4
 
-In Figure 2-4 shown above,SBUs found in quadrant D would be called

Accepted Answer

A)  cash cows.
B)  stars.
C)  question marks.
D)  dogs.
E)  hedgehogs.F) D) and E)
G) B) and E)

Question 4

In the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units,or SBUs,the vertical axis reflects

Accepted Answer

A)  market growth rate.
B)  marketing efficiencies.
C)  industry attractiveness.
D)  market segment size.
E)  relative market share.F) D) and E)
G) C) and D)

Question 5

An organization's mission refers to

Accepted Answer

A)  the target goal it sets for current profits based on enacting a comprehensive strategic plan.
B)  the target objective it projects for future market share based on enacting a comprehensive strategic plan.
C)  the fundamental,passionate,and enduring principles that guide its conduct over time.
D)  specific strategies and tactics that will be used to counteract any competitor's advantages.
E)  a statement of the organization's functions in society that often identifies its customers,markets,products,and technologies.F) B) and E)
G) C) and E)

Question 6

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as

Accepted Answer

A)  dogs.
B)  cash cows.
C)  question marks.
D)  stars.
E)  sprouts.F) A) and E)
G) D) and E)

Question 7

Designing a car is expensive and time-consuming even with the use of computers because of the difficulty of getting all the varied departments to work together.Mercedes-Benz created a unique centralized web-based system that cuts the design and production process by at least two years,thus providing customer value.This is an example of

Accepted Answer

A)  a point of similarity.
B)  an innovation-oriented mission.
C)  an action program.
D)  an operational goal implementation.
E)  a competency.F) All of the above
G) B) and E)

Question 8

A marketing dashboard refers to

Accepted Answer

A)  a "report card" prepared by the marketing department regarding its performance in terms of environmental and social responsibility.
B)  the display of information found on a car's dashboard.
C)  an "app" that uses a car navigation device metaphorically to indicate the specific direction in which a company wishes to grow based on its annual marketing plan.
D)  information about an organization's marketing metrics presented orally so marketers can quickly spot deviations from plans and take corrective actions.
E)  the visual computer display of the essential information related to achieving a marketing objective.F) B) and E)
G) C) and D)

Question 9

Figure 2-11
 
-The question mark (?) represented by the wedge DBC in Figure 2-11 above is the

Accepted Answer

A)  contribution margin.
B)  marginal trend.
C)  breakeven point.
D)  planning gap.
E)  sales differential.F) A) and C)
G) A) and B)

Question 10

To move an SBU from its current position on a BCG business portfolio analysis,a manager should concentrate mostly on

Accepted Answer

A)  influencing the relative market share.
B)  enhancing employee motivation to move a low-valued SBU to a higher one.
C)  adding a variety of new SBUs that will force out older ones.
D)  influencing the market growth rate.
E)  simplifying its offerings by removing features.F) C) and E)
G) A) and D)

Question 11

During Super Bowl 50,Taco Bell unveiled its latest offering for the U.S.market,the "quesalupa," a hybrid of a quesadilla and a chalupa.Here,Taco Bell was using a ________ strategy.

Accepted Answer

A)  product development
B)  market development
C)  market penetration
D)  diversification
E)  market saturationF) A) and E)
G) B) and E)

Question 12

A nonprofit organization is

Accepted Answer

A)  a nongovernmental organization that serves its customers but does not have profit as an organizational goal.
B)  a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit.
C)  a publicly owned organization that serves the general population.
D)  a group of people united through contractual or corporate ownership.
E)  a privately owned organization that serves its customers to earn a profit so that it can survive.F) C) and E)
G) B) and C)

Question 13

List the three steps of the planning phase of the strategic marketing process.Briefly describe what goes on during each of the three steps.

Accepted Answer

The planning phase of the strategic mark...

Question 14

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself,is referred to as

Accepted Answer

A)  a sales proportionality.
B)  a marketing metric.
C)  an industry potential.
D)  a contribution margin.
E)  a market share.F) A) and E)
G) D) and E)

Question 15

A marketing plan is developed during which phase of the strategic marketing process?

Accepted Answer

A)  Implementation
B)  Control
C)  Development
D)  Planning
E)  EvaluationF) All of the above
G) B) and C)

Question 16

St.Jude Medical makes cardiovascular medical devices,including the world's most widely used mechanical heart valve.Its products include tissue heart valves,pacemakers,and implantable cardiovascular defibrillators.St.Jude's innovation in cardiac devices helps it outperform rivals,and thus provides it with a

Accepted Answer

A)  competitive advantage.
B)  set of core values.
C)  core benefit proposition.
D)  marketing edge.
E)  viable mission.F) None of the above
G) B) and D)

Question 17

"HowAboutWe is the fastest,easiest,most fun way to go on awesome dates" is the ________ for the online dating service that focuses on setting up actual activities as dates for its users.

Accepted Answer

A)  sustainability doctrine
B)  core benefit proposition
C)  corporate philosophy
D)  mission statement
E)  code of ethicsF) None of the above
G) D) and E)

Question 18

Swipe Out Hunger is an organization that encourages college students to donate unused meal points to help feed community members in need.With chapters on 23 campuses,it has distributed more than 1.2 million meals.Swipe Out Hunger is an example of

Accepted Answer

A)  a cooperative.
B)  an industry.
C)  a nonprofit organization.
D)  a business firm.
E)  a government agency.F) A) and E)
G) A) and B)

Question 19

Figure 2-4
 
-In Figure 2-4 shown above,SBUs found in quadrant C would be called

Accepted Answer

A)  cash cows.
B)  stars.
C)  question marks.
D)  dogs.
E)  hedgehogs.F) B) and E)
G) A) and E)

Question 20

The level in an organization where top management directs overall strategy for the entire organization is referred to as the

Accepted Answer

A)  corporate level.
B)  functional level.
C)  directive level.
D)  strategic level.
E)  tactical level.F) C) and D)
G) B) and C)

Exam 2: Developing Successful Organizational and Marketing Strategies

Figure 2-3b -According to Figure 2-3b above,which of the following SBUs 13-month sales trend has declined over the past few months?

Correct Answer
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Figure 2-4 -In Figure 2-4 shown above,SBUs found in quadrant D would be called

Correct Answer
verified

A nonprofit organization is

Correct Answer
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Figure 2-11 -The question mark (?) represented by the wedge DBC in Figure 2-11 above is the

Correct Answer
verified

To move an SBU from its current position on a BCG business portfolio analysis,a manager should concentrate mostly on

Correct Answer
verified

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as

Correct Answer
verified

Swipe Out Hunger is an organization that encourages college students to donate unused meal points to help feed community members in need.With chapters on 23 campuses,it has distributed more than 1.2 million meals.Swipe Out Hunger is an example of

Correct Answer
verified

The second phase of the strategic marketing process is the

Correct Answer
verified

"HowAboutWe is the fastest,easiest,most fun way to go on awesome dates" is the ________ for the online dating service that focuses on setting up actual activities as dates for its users.

Correct Answer
verified

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself,is referred to as

Correct Answer
verified

An organization's mission refers to

Correct Answer
verified

Correct Answer
verified

Figure 2-4 -In Figure 2-4 shown above,SBUs found in quadrant C would be called

Correct Answer
verified

A marketing dashboard refers to

Correct Answer
verified

A marketing plan is developed during which phase of the strategic marketing process?

Correct Answer
verified

In the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units,or SBUs,the vertical axis reflects

Correct Answer
verified

List the three steps of the planning phase of the strategic marketing process.Briefly describe what goes on during each of the three steps.

Correct Answer
verified
The planning phase of the strategic mark...
View Answer

The level in an organization where top management directs overall strategy for the entire organization is referred to as the

Correct Answer
verified

During Super Bowl 50,Taco Bell unveiled its latest offering for the U.S.market,the "quesalupa," a hybrid of a quesadilla and a chalupa.Here,Taco Bell was using a ________ strategy.

Correct Answer
verified

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

Figure 2-3b -According to Figure 2-3b above,which of the following SBUs 13-month sales trend has declined over the past few months?

Correct AnswerverifiedShow Answer

Figure 2-4 -In Figure 2-4 shown above,SBUs found in quadrant D would be called

Correct AnswerverifiedShow Answer

A nonprofit organization is

Correct AnswerverifiedShow Answer

Figure 2-11 -The question mark (?) represented by the wedge DBC in Figure 2-11 above is the

Correct AnswerverifiedShow Answer

To move an SBU from its current position on a BCG business portfolio analysis,a manager should concentrate mostly on

Correct AnswerverifiedShow Answer

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as

Correct AnswerverifiedShow Answer

Swipe Out Hunger is an organization that encourages college students to donate unused meal points to help feed community members in need.With chapters on 23 campuses,it has distributed more than 1.2 million meals.Swipe Out Hunger is an example of

Correct AnswerverifiedShow Answer

The second phase of the strategic marketing process is the

Correct AnswerverifiedShow Answer

"HowAboutWe is the fastest,easiest,most fun way to go on awesome dates" is the ________ for the online dating service that focuses on setting up actual activities as dates for its users.

Correct AnswerverifiedShow Answer

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself,is referred to as

Correct AnswerverifiedShow Answer

An organization's mission refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 2-4 -In Figure 2-4 shown above,SBUs found in quadrant C would be called

Correct AnswerverifiedShow Answer

A marketing dashboard refers to

Correct AnswerverifiedShow Answer

A marketing plan is developed during which phase of the strategic marketing process?

Correct AnswerverifiedShow Answer

In the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units,or SBUs,the vertical axis reflects

Correct AnswerverifiedShow Answer

List the three steps of the planning phase of the strategic marketing process.Briefly describe what goes on during each of the three steps.

Correct AnswerverifiedThe planning phase of the strategic mark...View AnswerShow Answer

The level in an organization where top management directs overall strategy for the entire organization is referred to as the

Correct AnswerverifiedShow Answer

During Super Bowl 50,Taco Bell unveiled its latest offering for the U.S.market,the "quesalupa," a hybrid of a quesadilla and a chalupa.Here,Taco Bell was using a ________ strategy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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The planning phase of the strategic mark...
View Answer

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