Question 1

Why would Proactiv, an acne treatment company, select Maroon 5 front man Adam Levine to appear in an ad campaign? What kind of influence could he have on consumer behavior?

Accepted Answer

A consumer's purchases are often influen...

Question 2

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. If a consumer used these attributes in evaluating this vehicle against others, the attributes would be considered

Accepted Answer

A)   points of difference.
B)   informational alternatives.
C)   evaluative criteria.
D)   competitive advantages.
E)   consumer attributes.F) A) and C)
G) None of the above

Question 3

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

Accepted Answer

A)   problem recognition
B)   information search
C)   alternative evaluation
D)   purchase decision
E)   postpurchase evaluationF) D) and E)
G) A) and E)

Question 4

Figure 4-5
-In Figure 4-5, B represents the ________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)   economic
B)   situational
C)   environmental
D)   marketing mix
E)   market-dominatedF) A) and B)
G) A) and C)

Question 5

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

Accepted Answer

A)   marketing mix influences.
B)   situational influences.
C)   psychological influences.
D)   sociocultural influences.
E)   evaluative criteria.F) A) and B)
G) C) and D)

Question 6

The Maslow ________ is based on the idea that motivation comes from a need.

Accepted Answer

A)   motivation for preservation
B)   products pyramid
C)   hierarchy of needs
D)   ladder of effects
E)   psychosocial influencesF) B) and D)
G) B) and C)

Question 7

In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

Accepted Answer

A)   physiological needs.
B)   safety needs.
C)   social needs.
D)   personal needs.
E)   self-actualization needs.F) B) and E)
G) A) and B)

Question 8

Jennifer usually worked long hours at her job at the hospital, so her husband, Ari, an amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought Ari a top-of-the-line professional cooktop and oven. Ari's primary role in this process was that of

Accepted Answer

A)   information gatherer.
B)   influencer.
C)   purchaser.
D)   decision maker.
E)   user.F) B) and C)
G) C) and E)

Question 9

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' ________ needs in the Maslow hierarchy of needs.

Accepted Answer

A)   physiological
B)   personal
C)   interaction
D)   social
E)   psychologicalF) A) and D)
G) B) and E)

Question 10

Figure 4-5
-In Figure 4-5, E represents the

Accepted Answer

A)   consumer purchase decision process.
B)   consumer communication model.
C)   marketing research process.
D)   marketing program.
E)   consumption strategy model.F) C) and D)
G) None of the above

Question 11

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as ________ needs.

Accepted Answer

A)   physiological
B)   safety
C)   social
D)   personal
E)   self-actualizationF) None of the above
G) B) and D)

Question 12

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Accepted Answer

A)   the industry was discussing the abandonment of self-regulation practices.
B)   women have an intense dislike of price negotiation, yet still want to buy a car.
C)   many recent immigrants into the United States are not accustomed to negotiation.
D)   women distrust men in general and car salesmen in particular.
E)   a sluggish economy guarantees that negotiations would produce negative profit per vehicle.F) A) and E)
G) All of the above

Question 13

You have just purchased an Amazon Fire HD 10 tablet device. After you get home from the store, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S3 when you see an ad for it on TV. This is most likely an example of

Accepted Answer

A)   indecisiveness.
B)   cognitive dissonance.
C)   postpurchase stress.
D)   market anxiety.
E)   extended problem solving.F) D) and E)
G) B) and D)

Question 14

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as

Accepted Answer

A)   motivation.
B)   attitude formation.
C)   learning.
D)   perception.
E)   a self-concept.F) A) and B)
G) B) and C)

Question 15

Among the three major racial/ethnic subcultures in the United States, African Americans rank as ________ in terms of spending power.

Accepted Answer

A)   the largest
B)   the second largest
C)   the third largest
D)   about equal with Hispanics
E)   about equal with Asian AmericansF) None of the above
G) A) and E)

Question 16

Charlie was standing outside his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte 9.7 inch iPad Pro. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

Accepted Answer

A)   problem recognition
B)   alternative evaluation
C)   information search
D)   purchase decision
E)   postpurchase evaluationF) B) and E)
G) A) and B)

Question 17

Perception refers to

Accepted Answer

A)   a person's consistent behaviors or responses to recurring situations.
B)   a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C)   the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
D)   seeing or hearing messages without being aware of them.
E)   the way people see themselves and the way they believe others see them.F) A) and C)
G) A) and E)

Question 18

In behavioral learning, ________ is a stimulus or symbol perceived by consumers.

Accepted Answer

A)   a drive
B)   a cue
C)   an attitude
D)   a response
E)   a reinforcementF) A) and B)
G) None of the above

Question 19

Figure 4-1
-In Figure 4-1, B represents which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   information search
C)   problem recognition
D)   alternative evaluation
E)   financial considerationF) B) and D)
G) All of the above

Question 20

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

Accepted Answer

A)   Strivers
B)   Experiencers
C)   Believers
D)   Survivors
E)   MakersF) A) and E)
G) A) and D)

Exam 4: Understanding Consumer Behavior

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as

Correct Answer
verified

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

Correct Answer
verified

Jennifer usually worked long hours at her job at the hospital, so her husband, Ari, an amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought Ari a top-of-the-line professional cooktop and oven. Ari's primary role in this process was that of

Correct Answer
verified

Figure 4-5 -In Figure 4-5, E represents the

Correct Answer
verified

Among the three major racial/ethnic subcultures in the United States, African Americans rank as ________ in terms of spending power.

Correct Answer
verified

Correct Answer
verified

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

Correct Answer
verified

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' ________ needs in the Maslow hierarchy of needs.

Correct Answer
verified

In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

Correct Answer
verified

Figure 4-1 -In Figure 4-1, B represents which stage of the consumer purchase decision process?

Correct Answer
verified

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

Correct Answer
verified

Figure 4-5 -In Figure 4-5, B represents the ________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

Correct Answer
verified

Why would Proactiv, an acne treatment company, select Maroon 5 front man Adam Levine to appear in an ad campaign? What kind of influence could he have on consumer behavior?

Correct Answer
verified
A consumer's purchases are often influen...
View Answer

You have just purchased an Amazon Fire HD 10 tablet device. After you get home from the store, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S3 when you see an ad for it on TV. This is most likely an example of

Correct Answer
verified

Perception refers to

Correct Answer
verified

The Maslow ________ is based on the idea that motivation comes from a need.

Correct Answer
verified

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as ________ needs.

Correct Answer
verified

In behavioral learning, ________ is a stimulus or symbol perceived by consumers.

Correct Answer
verified

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as

Correct AnswerverifiedShow Answer

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

Correct AnswerverifiedShow Answer

Jennifer usually worked long hours at her job at the hospital, so her husband, Ari, an amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought Ari a top-of-the-line professional cooktop and oven. Ari's primary role in this process was that of

Correct AnswerverifiedShow Answer

Figure 4-5 -In Figure 4-5, E represents the

Correct AnswerverifiedShow Answer

Among the three major racial/ethnic subcultures in the United States, African Americans rank as ________ in terms of spending power.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

Correct AnswerverifiedShow Answer

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' ________ needs in the Maslow hierarchy of needs.

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

Correct AnswerverifiedShow Answer

Figure 4-1 -In Figure 4-1, B represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

Correct AnswerverifiedShow Answer

Figure 4-5 -In Figure 4-5, B represents the ________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Why would Proactiv, an acne treatment company, select Maroon 5 front man Adam Levine to appear in an ad campaign? What kind of influence could he have on consumer behavior?

Correct AnswerverifiedA consumer's purchases are often influen...View AnswerShow Answer

You have just purchased an Amazon Fire HD 10 tablet device. After you get home from the store, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S3 when you see an ad for it on TV. This is most likely an example of

Correct AnswerverifiedShow Answer

Perception refers to

Correct AnswerverifiedShow Answer

The Maslow ________ is based on the idea that motivation comes from a need.

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as ________ needs.

Correct AnswerverifiedShow Answer

In behavioral learning, ________ is a stimulus or symbol perceived by consumers.

Correct AnswerverifiedShow Answer

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Correct AnswerverifiedShow Answer

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A consumer's purchases are often influen...
View Answer

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