Question 1

Figure 12-2
-Intermediaries perform three basic functions in a marketing channel. In Figure 12-2 above, B represents

Accepted Answer

A)   a middleman function.
B)   a logistical function.
C)   a facilitating function.
D)   an operational function.
E)   a transactional function.F) B) and D)
G) A) and E)

Question 2

IBM used its artificial intelligence supercomputer Watson to improve its own

Accepted Answer

A)   logistical flow.
B)   demand chain.
C)   supplier-customer alliance.
D)   supply chain.
E)   channel conflict management.F) B) and D)
G) C) and E)

Question 3

Creating product assortments from several sources to serve customers is an example of a ________ function performed by channel intermediaries.

Accepted Answer

A)   logistical
B)   transactional
C)   facilitating
D)   transporting
E)   gradingF) None of the above
G) A) and B)

Question 4

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

Accepted Answer

A)   horizontal conflict.
B)   corporate conflict.
C)   vertical conflict.
D)   lateral conflict.
E)   contractual conflict.F) B) and D)
G) C) and D)

Question 5

MachineTools.com sells grinders, boring mills, and engine lathes. Its website lists products from over 700 machinery manufacturers; 2,500 distributors of new equipment; and 650 dealers of used inventory for sale. MachineTools.com relies on a well-established channel of manufacturers, distributors, and machinery dealers to provide the merchandise that is sold through this

Accepted Answer

A)   electronic government channel.
B)   virtual marketing channel.
C)   World Wide Web network.
D)   mediated channel.
E)   Internet marketing channel.F) All of the above
G) C) and D)

Question 6

The time from ordering an item until it is received and ready for use or sale is referred to as

Accepted Answer

A)   order cycle time.
B)   order handling time.
C)   order-to-ship duration.
D)   purchase cycle.
E)   logistics cycle.F) A) and B)
G) C) and E)

Question 7

In marketing, ________ describes the number of stores in a geographical area.

Accepted Answer

A)   density
B)   breadth
C)   depth
D)   mass
E)   concentrationF) None of the above
G) B) and D)

Question 8

Which of the following is an element of total logistics cost?

Accepted Answer

A)   new-product development
B)   stockouts
C)   advertising
D)   personal selling
E)   market researchF) A) and D)
G) A) and C)

Question 9

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Accepted Answer

(1) Understand the customers, ...

Question 10

Using the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as

Accepted Answer

A)   electronic distribution channels.
B)   virtual marketing channels.
C)   World Wide Web networks.
D)   Internet marketing channels.
E)   Web 3.0 marketing channels.F) B) and E)
G) B) and C)

Question 11

Vertical conflict is conflict that occurs between

Accepted Answer

A)   two members in the same level of a marketing channel.
B)   two different levels in a marketing channel.
C)   members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
D)   a firm's and its customers' goals.
E)   two producers of the same product vying for the same distribution channel members.F) D) and E)
G) A) and C)

Question 12

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

Accepted Answer

A)   salvage marketing.
B)   materials transformation.
C)   reverse materials handling.
D)   reverse logistics.
E)   cause-related marketing.F) A) and D)
G) B) and E)

Question 13

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A)   Communication is more important in the marketing channel than in the supply chain.
B)   The marketing channel places more emphasis on cost-effectiveness than the supply chain.
C)   A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
D)   A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
E)   A supply chain includes suppliers; marketing channels do not.F) C) and D)
G) A) and D)

Question 14

At Saks Fifth Avenue, point-of-sale scanner technology records each day's sales. When stock falls below a minimum level, a replenishment order is automatically produced. Vendors such as DKNY receive the order, which is processed and delivered within 48 hours. This system has effectively reduced

Accepted Answer

A)   dependability.
B)   product flow.
C)   replenishment time.
D)   supply lag.
E)   logistical lag.F) D) and E)
G) A) and B)

Question 15

Channel Sales and Profit Marketing Dashboard
-Charlesburg Furniture sells its furniture through furniture store chains, independent furniture stores, and department store chains, mostly in the southern United States. The company has traditionally allocated its marketing funds for cooperative advertising, in-store displays, and retail sales support on the basis of dollar sales by channel. According to the Marketing Dashboard above, it should consider

Accepted Answer

A)   increasing the marketing budget for furniture store chains.
B)   focusing more selling efforts on department stores to increase the number of outlets.
C)   discontinue advertising for furniture store chains.
D)   allocating a larger proportion of its advertising budget to independent furniture stores.
E)   reducing distribution in independent furniture stores.F) C) and D)
G) A) and B)

Question 16

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

Accepted Answer

A)   dual distribution
B)   cooperative distribution
C)   strategic channel alliance
D)   global distribution alliance
E)   multichannel distributionF) A) and B)
G) B) and D)

Question 17

Intensive distribution refers to

Accepted Answer

A)   the distribution of products or services in markets where there are currently no other competitors.
B)   the distribution of products or services where the producer owns the entire channel of distribution.
C)   the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
D)   the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
E)   the density of distribution whereby a firm chooses to place its products or services in very few retail outlets in a specific area to generate excitement.F) None of the above
G) A) and B)

Question 18

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

Accepted Answer

A)   direct marketing.
B)   indirect marketing.
C)   intensive marketing.
D)   multichannel marketing.
E)   electronic marketing.F) A) and B)
G) D) and E)

Question 19

Physically moving a product to customers is an example of a ________ function performed by channel intermediaries.

Accepted Answer

A)   transactional
B)   logistical
C)   facilitating
D)   selling
E)   sortingF) B) and D)
G) A) and B)

Question 20

Figure 12-2
-Intermediaries perform three basic functions. In Figure 12-2 above, C represents

Accepted Answer

A)   a middleman function.
B)   a logistical function.
C)   a facilitating function.
D)   an operational function.
E)   a transactional function.F) None of the above
G) B) and C)

Exam 12: Managing Marketing Channels and Supply Chains

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

Correct Answer
verified

Correct Answer
verified

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

Correct Answer
verified

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct Answer
verified

Correct Answer
verified

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

Correct Answer
verified

Creating product assortments from several sources to serve customers is an example of a ________ function performed by channel intermediaries.

Correct Answer
verified

At Saks Fifth Avenue, point-of-sale scanner technology records each day's sales. When stock falls below a minimum level, a replenishment order is automatically produced. Vendors such as DKNY receive the order, which is processed and delivered within 48 hours. This system has effectively reduced

Correct Answer
verified

The time from ordering an item until it is received and ready for use or sale is referred to as

Correct Answer
verified

Using the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as

Correct Answer
verified

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

Correct Answer
verified

In marketing, ________ describes the number of stores in a geographical area.

Correct Answer
verified

Which of the following is an element of total logistics cost?

Correct Answer
verified

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answer
verified
(1) Understand the customers, ...
View Answer

IBM used its artificial intelligence supercomputer Watson to improve its own

Correct Answer
verified

Physically moving a product to customers is an example of a ________ function performed by channel intermediaries.

Correct Answer
verified

Figure 12-2 -Intermediaries perform three basic functions. In Figure 12-2 above, C represents

Correct Answer
verified

Figure 12-2 -Intermediaries perform three basic functions in a marketing channel. In Figure 12-2 above, B represents

Correct Answer
verified

Intensive distribution refers to

Correct Answer
verified

Vertical conflict is conflict that occurs between

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

Correct AnswerverifiedShow Answer

Creating product assortments from several sources to serve customers is an example of a ________ function performed by channel intermediaries.

Correct AnswerverifiedShow Answer

At Saks Fifth Avenue, point-of-sale scanner technology records each day's sales. When stock falls below a minimum level, a replenishment order is automatically produced. Vendors such as DKNY receive the order, which is processed and delivered within 48 hours. This system has effectively reduced

Correct AnswerverifiedShow Answer

The time from ordering an item until it is received and ready for use or sale is referred to as

Correct AnswerverifiedShow Answer

Using the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as

Correct AnswerverifiedShow Answer

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

Correct AnswerverifiedShow Answer

In marketing, ________ describes the number of stores in a geographical area.

Correct AnswerverifiedShow Answer

Which of the following is an element of total logistics cost?

Correct AnswerverifiedShow Answer

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answerverified(1) Understand the customers, ...View AnswerShow Answer

IBM used its artificial intelligence supercomputer Watson to improve its own

Correct AnswerverifiedShow Answer

Physically moving a product to customers is an example of a ________ function performed by channel intermediaries.

Correct AnswerverifiedShow Answer

Figure 12-2 -Intermediaries perform three basic functions. In Figure 12-2 above, C represents

Correct AnswerverifiedShow Answer

Figure 12-2 -Intermediaries perform three basic functions in a marketing channel. In Figure 12-2 above, B represents

Correct AnswerverifiedShow Answer

Intensive distribution refers to

Correct AnswerverifiedShow Answer

Vertical conflict is conflict that occurs between

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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(1) Understand the customers, ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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