Question 1

Which statements is an example of place utility?

Accepted Answer

A)   airlines that allow you to print your own boarding pass at home
B)   a service station that adds a diesel fuel pump to its three unleaded gasoline pumps
C)   a mobile phone company that offers six-month financing, same as cash
D)   cold cut packages that can be zipped close for reuse
E)   a smartphone with a multitouch user interface for easy navigationF) B) and C)
G) A) and C)

Question 2

Which concept most likely explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Accepted Answer

A)   the profit motive since aging baby boomers are a large, profitable market
B)   the social responsibility concept
C)   the necessity of matching competitors' actions
D)   new regulatory Medicare mandates as a result of the Affordable Care Act
E)   the mandate by its industry's code of ethicsF) A) and C)
G) C) and E)

Question 3

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges made from agave leaves. Customers appreciate this superior product (they don't rust or scratch)  and like the fact that their purchase is environmentally responsible, making this an example of

Accepted Answer

A)   the societal marketing concept.
B)   the marketing concept.
C)   consumerism.
D)   target markets.
E)   capitalism.F) B) and C)
G) B) and D)

Question 4

The value to consumers that comes from having the offering available when they need it constitutes __________ utility.

Accepted Answer

A)   place
B)   possession
C)   market
D)   time
E)   formF) D) and E)
G) C) and D)

Question 5

All of the following are true about marketing except which?

Accepted Answer

A)   Marketing is a broader activity than advertising.
B)   Marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.
C)   Successful marketing usually results in one "winner" and one or more "losers."
D)   When an organization engages in marketing, it should also create value for its partners and society.
E)   Marketing is a broader activity than personal selling.F) All of the above
G) A) and E)

Question 6

The place strategy in 3M's marketing program made it convenient for ________ to buy Post-it Flag Highlighters and Post-it Flag Pens.

Accepted Answer

A)   external salespeople only
B)   college students only
C)   office workers only
D)   college students and office workers
E)   teachers onlyF) A) and D)
G) A) and C)

Question 7

The internal response that customers have to all aspects of an organization and its offerings is referred to as

Accepted Answer

A)   customer experience.
B)   relationship marketing.
C)   internal customer audit.
D)   internal marketing.
E)   customer relationship management.F) C) and D)
G) A) and E)

Question 8

Which statement describes an environmental force?

Accepted Answer

A)   Several states have legislation that requires people transporting children to use age- and height-appropriate car seats.
B)   A direct sales cosmetic company has more than 200,000 independent dealers who market its entire product line.
C)   A car battery comes with a lifetime guarantee.
D)   An automobile dealer offers a $500 rebate during the month of July.
E)   A major bottler offers a 10-cent refund on returnable bottles.F) None of the above
G) D) and E)

Question 9

Describe the marketing mix actions mentioned in the text that Chobani has taken since its founding.

Accepted Answer

Product actions: The Chobani product str...

Question 10

People with both the desire and ability to buy a specific offering are referred to as

Accepted Answer

A)   shoppers.
B)   a customer base.
C)   a market.
D)   qualified prospects.
E)   candidates.F) A) and B)
G) A) and C)

Question 11

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

Accepted Answer

A)   product
B)   price
C)   promotion
D)   place
E)   productionF) A) and B)
G) C) and E)

Question 12

The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as

Accepted Answer

A)   the marketing concept.
B)   the marketing mix.
C)   the marketing program.
D)   environmental forces.
E)   the marketing toolbox.F) B) and E)
G) A) and B)

Question 13

In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?

Accepted Answer

Foremost is the organization itself, who...

Question 14

Organizations such as Uber, Citibank, and St. Jude Children's Research Hospital each provide customers with a product that is typically called

Accepted Answer

A)   a utility.
B)   a performance.
C)   a service.
D)   a value.
E)   an idea.F) None of the above
G) A) and B)

Question 15

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

Accepted Answer

A)   the market segments for Post-it Flag Highlighters and Post-it Flag Pens are identical.
B)   the market segments for Post-it Flag Highlighters and Post-it Flag Pens are not realistic.
C)   the Post-it Flag Highlighters and Post-it Flag Pens are priced unreasonably for the target markets.
D)   the prices for 3M's Post-it Flag Highlighters and Post-it Flag Pens are set to maximize 3M's profits, not its distributors' profits.
E)   the promotion strategy is designed to increase awareness among potential users.F) All of the above
G) A) and B)

Question 16

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used for the old-fashioned cookies the company produces and markets. The cookies represent which part of the company's marketing mix?

Accepted Answer

A)   process
B)   price
C)   product
D)   place
E)   peopleF) C) and E)
G) B) and E)

Question 17

In marketing, utility refers to

Accepted Answer

A)   the number of alternative uses or benefits that can be provided by a single product or service.
B)   the adaptability of a marketing program to adjust to changes in the marketing environment.
C)   the benefits or customer value received by users of the product.
D)   the fixed costs associated with the production of a single unit of a product within a product line.
E)   the variable costs associated with the production of a single unit of a product within a product line.F) C) and E)
G) A) and E)

Question 18

Oil manufacturers know that some consumers change the oil in their cars themselves and dump the used oil down sewer drains that ultimately flow into local rivers. Which is the most appropriate response, assuming the oil company is concerned with social responsibility?

Accepted Answer

A)   Consumers pay for the oil and can dispose of it however they choose.
B)   The oil company will add a premium to the price so the costs of any oil cleanup is borne by the customers.
C)   The oil company will develop a PR campaign to avoid bad press.
D)   The polluted water affects society at large so the oil company will take action to prevent such disposal.
E)   This is an issue local communities should address with their residents.F) C) and D)
G) A) and C)

Question 19

If you wanted a new pair of shoes during the Civil War, you traced the outline of your foot on a piece of paper and gave it to a shoemaker. There was no distinction between the right and left foot because you wanted your shoes as quickly as possible, and the shoemaker knew that you would buy them even if they just "sort of" fit. This is an example of a transaction that would have occurred during the ________ era in U.S. business history.

Accepted Answer

A)   marketing concept
B)   sales
C)   production
D)   social entrepreneurship
E)   market orientationF) None of the above
G) A) and C)

Question 20

Which conditions are necessary for marketing to occur?

Accepted Answer

A)   a changing environment, a method of assessing needs, a way to communicate, and an exchange location
B)   parties with cash or credit, a product, a reasonable price, and a place to make an exchange
C)   a quality product, a fair price, a clever method of promotion, and a place where a customer can buy the product
D)   two or more parties with unsatisfied needs, a desire and an ability to satisfy them, a way to communicate, and something to exchange
E)   an ability to see a trend within an environmental force, a product, and an affordable and actionable advertising campaignF) C) and D)
G) C) and E)

Exam 1: Creating Customer Relationships and Value Through Marketing

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used for the old-fashioned cookies the company produces and markets. The cookies represent which part of the company's marketing mix?

Correct Answer
verified

The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as

Correct Answer
verified

Which conditions are necessary for marketing to occur?

Correct Answer
verified

Which statements is an example of place utility?

Correct Answer
verified

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

Correct Answer
verified

Which concept most likely explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Correct Answer
verified

Which statement describes an environmental force?

Correct Answer
verified

In marketing, utility refers to

Correct Answer
verified

The value to consumers that comes from having the offering available when they need it constitutes __________ utility.

Correct Answer
verified

Oil manufacturers know that some consumers change the oil in their cars themselves and dump the used oil down sewer drains that ultimately flow into local rivers. Which is the most appropriate response, assuming the oil company is concerned with social responsibility?

Correct Answer
verified

The internal response that customers have to all aspects of an organization and its offerings is referred to as

Correct Answer
verified

Describe the marketing mix actions mentioned in the text that Chobani has taken since its founding.

Correct Answer
verified
Product actions: The Chobani product str...
View Answer

Organizations such as Uber, Citibank, and St. Jude Children's Research Hospital each provide customers with a product that is typically called

Correct Answer
verified

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

Correct Answer
verified

People with both the desire and ability to buy a specific offering are referred to as

Correct Answer
verified

In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?

Correct Answer
verified
Foremost is the organization itself, who...
View Answer

All of the following are true about marketing except which?

Correct Answer
verified

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges made from agave leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of

Correct Answer
verified

The place strategy in 3M's marketing program made it convenient for ________ to buy Post-it Flag Highlighters and Post-it Flag Pens.

Correct Answer
verified

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used for the old-fashioned cookies the company produces and markets. The cookies represent which part of the company's marketing mix?

Correct AnswerverifiedShow Answer

The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as

Correct AnswerverifiedShow Answer

Which conditions are necessary for marketing to occur?

Correct AnswerverifiedShow Answer

Which statements is an example of place utility?

Correct AnswerverifiedShow Answer

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

Correct AnswerverifiedShow Answer

Which concept most likely explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Correct AnswerverifiedShow Answer

Which statement describes an environmental force?

Correct AnswerverifiedShow Answer

In marketing, utility refers to

Correct AnswerverifiedShow Answer

The value to consumers that comes from having the offering available when they need it constitutes __________ utility.

Correct AnswerverifiedShow Answer

Oil manufacturers know that some consumers change the oil in their cars themselves and dump the used oil down sewer drains that ultimately flow into local rivers. Which is the most appropriate response, assuming the oil company is concerned with social responsibility?

Correct AnswerverifiedShow Answer

The internal response that customers have to all aspects of an organization and its offerings is referred to as

Correct AnswerverifiedShow Answer

Describe the marketing mix actions mentioned in the text that Chobani has taken since its founding.

Correct AnswerverifiedProduct actions: The Chobani product str...View AnswerShow Answer

Organizations such as Uber, Citibank, and St. Jude Children's Research Hospital each provide customers with a product that is typically called

Correct AnswerverifiedShow Answer

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

Correct AnswerverifiedShow Answer

People with both the desire and ability to buy a specific offering are referred to as

Correct AnswerverifiedShow Answer

In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?

Correct AnswerverifiedForemost is the organization itself, who...View AnswerShow Answer

All of the following are true about marketing except which?

Correct AnswerverifiedShow Answer

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges made from agave leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of

Correct AnswerverifiedShow Answer

The place strategy in 3M's marketing program made it convenient for ________ to buy Post-it Flag Highlighters and Post-it Flag Pens.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Product actions: The Chobani product str...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Foremost is the organization itself, who...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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