Question 1

Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest, easiest, and most enjoyable shopping experience possible.

Accepted Answer

A)   transform book buying
B)   build web-buying services
C)   change purchases of consumer appliances
D)   change Amazon's web page
E)   ensure Amazon's retail store was transformedF) B) and D)
G) B) and C)

Question 2

Which of these products or services must typically be provided by traditional and not by digital marketing channels?

Accepted Answer

A)   car rental reservations
B)   software
C)   orthopedic surgery
D)   music
E)   educationF) C) and E)
G) A) and E)

Question 3

Marcos stops at the shopping mall to purchase a new pair of jeans from an H&M store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Accepted Answer

A)   marketing tunnel.
B)   consumer market.
C)   marketing channel.
D)   transactional conduit.
E)   distribution matrix.F) A) and B)
G) None of the above

Question 4

In logistics, a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Accepted Answer

A)   inventory management.
B)   dependability.
C)   communication.
D)   reverse logistics.
E)   accountability.F) A) and D)
G) A) and B)

Question 5

A snack vending machine located in a university building creates both ________ utility.

Accepted Answer

A)   time and place
B)   place and form
C)   form and creation
D)   possession and form
E)   application and placeF) A) and E)
G) A) and D)

Question 6

The ________ and the Justice Department monitor channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

Accepted Answer

A)   Consumer Product Safety Commission
B)   Better Business Bureau
C)   Federal Trade Commission
D)   American Marketing Association
E)   Department of CommerceF) A) and B)
G) All of the above

Question 7

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors ________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A)   an integrated supply chain
B)   a global supply chain
C)   an efficient supply chain
D)   a responsive supply chain
E)   a customer service supply chainF) C) and D)
G) B) and E)

Question 8

For logistics, the customer service concept suggests that firms should

Accepted Answer

A)   automate customer service.
B)   maximize customer service levels.
C)   minimize customer service levels.
D)   minimize total logistics costs and let customer service be handled by the retailer.
E)   satisfy users in terms of time, dependability, communication, and convenience.F) A) and C)
G) A) and B)

Question 9

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit is

Accepted Answer

A)   agents.
B)   brokers.
C)   retailers.
D)   wholesalers.
E)   distributors.F) A) and B)
G) B) and C)

Question 10

When consumers shop online and then pick up their merchandise in a nearby store it is known as

Accepted Answer

A)   showrooming.
B)   bait and switch.
C)   BOPUS.
D)   price shopping.
E)   BORIS.F) B) and E)
G) B) and D)

Question 11

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed. But when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves. Which logistical function did the hardware store perform for Hunter and its other customers?

Accepted Answer

A)   marketing
B)   buying
C)   sorting
D)   assorting
E)   risk-takingF) None of the above
G) A) and C)

Question 12

Which of these statements regarding supply chain customer service is most accurate?

Accepted Answer

A)   The output of a supply chain is measured in total units sold.
B)   Customer service must be balanced against total logistics cost factors.
C)   The output of a supply chain is measured either in total units sold or total number of customers served.
D)   A firm's goal should be to provide superior customer service regardless of costs.
E)   Customer service is the responsibility of marketing channel members and not the supplier network.F) C) and D)
G) None of the above

Question 13

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a...

Question 14

Often companies must choose between a responsive supply chain and an efficient supply chain. This decision is based on

Accepted Answer

A)   the specific needs of customer segments.
B)   monetary considerations.
C)   supplier alternatives.
D)   the business mission.
E)   a lack of an appropriate channel captain.F) All of the above
G) None of the above

Question 15

Horizontal conflict refers to conflict that occurs between

Accepted Answer

A)   two different levels in a marketing channel.
B)   members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
C)   two producers of the same product vying for the same distribution channel members.
D)   two members in the same level of a marketing channel.
E)   a firm's and its customers' goals.F) C) and D)
G) None of the above

Question 16

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Accepted Answer

Dual distribution occurs when a firm emp...

Question 17

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Accepted Answer

(1) Understand the customers, ...

Question 18

There are four popular types of franchising, one of which is

Accepted Answer

A)   government-sponsored franchise systems.
B)   service-sponsored franchise systems.
C)   horizontal-marketing franchise systems.
D)   contractual-sponsored franchise systems.
E)   customer-oriented franchise systems.F) A) and D)
G) C) and E)

Question 19

An even more imprecise term than distributor, ________ can mean the same as retailer, wholesaler, and more.

Accepted Answer

A)   broker
B)   order taker
C)   agent
D)   dealer
E)   consumerF) B) and E)
G) D) and E)

Question 20

When a retailer owns a manufacturing operation, it is referred to as

Accepted Answer

A)   forward integration.
B)   lateral integration.
C)   a joint venture.
D)   horizontal integration.
E)   backward integration.F) A) and D)
G) A) and C)

Exam 15: Managing Marketing Channels and Supply Chains

What are some specific cost trade-offs that can be made in a logistics system?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

The ________ and the Justice Department monitor channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

Correct Answer
verified

Often companies must choose between a responsive supply chain and an efficient supply chain. This decision is based on

Correct Answer
verified

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors ________ designed to deliver products to consumers at the lowest possible cost.

Correct Answer
verified

When a retailer owns a manufacturing operation, it is referred to as

Correct Answer
verified

Correct Answer
verified

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct Answer
verified
Dual distribution occurs when a firm emp...
View Answer

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answer
verified
(1) Understand the customers, ...
View Answer

There are four popular types of franchising, one of which is

Correct Answer
verified

Horizontal conflict refers to conflict that occurs between

Correct Answer
verified

Which of these statements regarding supply chain customer service is most accurate?

Correct Answer
verified

Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest, easiest, and most enjoyable shopping experience possible.

Correct Answer
verified

Which of these products or services must typically be provided by traditional and not by digital marketing channels?

Correct Answer
verified

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit is

Correct Answer
verified

When consumers shop online and then pick up their merchandise in a nearby store it is known as

Correct Answer
verified

For logistics, the customer service concept suggests that firms should

Correct Answer
verified

An even more imprecise term than distributor, ________ can mean the same as retailer, wholesaler, and more.

Correct Answer
verified

Marcos stops at the shopping mall to purchase a new pair of jeans from an H&M store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Correct Answer
verified

In logistics, a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Correct Answer
verified

A snack vending machine located in a university building creates both ________ utility.

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

What are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

The ________ and the Justice Department monitor channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

Correct AnswerverifiedShow Answer

Often companies must choose between a responsive supply chain and an efficient supply chain. This decision is based on

Correct AnswerverifiedShow Answer

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors ________ designed to deliver products to consumers at the lowest possible cost.

Correct AnswerverifiedShow Answer

When a retailer owns a manufacturing operation, it is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct AnswerverifiedDual distribution occurs when a firm emp...View AnswerShow Answer

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answerverified(1) Understand the customers, ...View AnswerShow Answer

There are four popular types of franchising, one of which is

Correct AnswerverifiedShow Answer

Horizontal conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

Which of these statements regarding supply chain customer service is most accurate?

Correct AnswerverifiedShow Answer

Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest, easiest, and most enjoyable shopping experience possible.

Correct AnswerverifiedShow Answer

Which of these products or services must typically be provided by traditional and not by digital marketing channels?

Correct AnswerverifiedShow Answer

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit is

Correct AnswerverifiedShow Answer

When consumers shop online and then pick up their merchandise in a nearby store it is known as

Correct AnswerverifiedShow Answer

For logistics, the customer service concept suggests that firms should

Correct AnswerverifiedShow Answer

An even more imprecise term than distributor, ________ can mean the same as retailer, wholesaler, and more.

Correct AnswerverifiedShow Answer

Marcos stops at the shopping mall to purchase a new pair of jeans from an H&M store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Correct AnswerverifiedShow Answer

In logistics, a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Correct AnswerverifiedShow Answer

A snack vending machine located in a university building creates both ________ utility.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

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Dual distribution occurs when a firm emp...
View Answer

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verified
(1) Understand the customers, ...
View Answer

Correct Answer
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Correct Answer
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