Question 1

A marketing channel relies on ________ to make products available to consumers and industrial users.

Accepted Answer

A)   logistics
B)   exclusive dealing
C)   strategic marketing planning
D)   tying arrangements
E)   value chain optimizationF) A) and B)
G) C) and E)

Question 2

The three degrees of distribution density are

Accepted Answer

A)   intensive, extensive, and selective.
B)   extensive, concentrated, and selective.
C)   intensive, exclusive, and selective.
D)   extensive, pervasive, and concentrated.
E)   concentrated, exclusive, and intensive.F) None of the above
G) A) and B)

Question 3

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as

Accepted Answer

A)   distributor dissension.
B)   marketing channel discord.
C)   partnership divergence.
D)   channel conflict.
E)   partner dissonance.F) A) and B)
G) B) and D)

Question 4

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

Accepted Answer

A)   horizontal conflict.
B)   corporate conflict.
C)   vertical conflict.
D)   lateral conflict.
E)   contractual conflict.F) A) and E)
G) A) and D)

Question 5

Channel conflict that arises when one member bypasses another member and sells or buys products directly is referred to as

Accepted Answer

A)   horizontal conflict.
B)   channel circumvention.
C)   lateral conflict.
D)   disintermediation.
E)   dual distribution.F) C) and D)
G) A) and C)

Question 6

A vendor-managed inventory system is an

Accepted Answer

A)   inventory supply system that operates with very low inventories and requires fast on-time delivery.
B)   inventory management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)   inventory management system that is designed to reduce the retailer's lead time for receiving merchandise, which then lowers its inventory investment, improves customer service levels, and reduces logistic expenses.
D)   inventory supply system that relies on the judgment of individual warehouse managers based on daily reports from its retailer customers.
E)   inventory system that guarantees delivery within 48 hours, granting price reductions of 1 percent per hour if a shipment is delayed.F) A) and C)
G) B) and C)

Question 7

________ exists when producers and ultimate consumers deal one-on-one with each other.

Accepted Answer

A)   A strategic channel alliance
B)   A direct channel
C)   A horizontal marketing exchange
D)   An indirect channel
E)   A dual distribution channelF) All of the above
G) A) and E)

Question 8

The three steps used in choosing a supply chain are (1)  understand the customer, (2)  understand the supply chain, and (3)

Accepted Answer

A)   understand the environment.
B)   harmonize the supply chain with the marketing strategy.
C)   understand the marketing mix.
D)   understand the logistics.
E)   understand the company's goals.F) A) and B)
G) A) and C)

Question 9

In terms of distribution, when marketing channel members are engaged in financing, grading, and marketing information and research, they are performing the ________ function.

Accepted Answer

A)   logistical
B)   transformational
C)   implementing
D)   facilitating
E)   transactionalF) B) and E)
G) A) and C)

Question 10

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) A) and B)
G) C) and D)

Question 11

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Accepted Answer

A)   supplier-managed inventory.
B)   supply chain inventory.
C)   logistics-managed inventory.
D)   just-in-time inventory management.
E)   vendor-managed inventory.F) B) and D)
G) A) and E)

Question 12

Physically moving a product to customers is an example of a ________ function performed by channel intermediaries.

Accepted Answer

A)   transactional
B)   logistical
C)   facilitating
D)   selling
E)   sortingF) B) and C)
G) A) and B)

Question 13

In marketing, ________ describes the number of stores in a geographical area.

Accepted Answer

A)   density
B)   breadth
C)   depth
D)   mass
E)   concentrationF) C) and D)
G) A) and B)

Question 14

Amazon uses supply chain and logistics management to

Accepted Answer

A)   make sure that it maintains the authority that comes with being the channel captain.
B)   avoid having to use quick response replenishment.
C)   manage the flow of products from suppliers to U.S. and international fulfillment centers to customers'.
D)   lessen the amount of communication that is necessary between it and its suppliers.
E)   implement its market divestment strategies.F) A) and E)
G) A) and C)

Question 15

Exclusive distribution is

Accepted Answer

A)   the distribution of products or services in markets where there are currently no other competitors.
B)   the distribution of products or services where the producer owns the entire channel of distribution.
C)   the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
D)   the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
E)   the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.F) C) and D)
G) A) and C)

Question 16

The most common intermediaries in the marketing channels for business products are industrial distributors and

Accepted Answer

A)   manufacturers.
B)   retailers.
C)   agents.
D)   wholesalers.
E)   brokers.F) None of the above
G) B) and E)

Question 17

Snack foods, bottled water, and batteries most likely would use which type of distribution density?

Accepted Answer

A)   extensive distribution
B)   intensive distribution
C)   selective distribution
D)   exclusive distribution
E)   concentrated distributionF) C) and D)
G) None of the above

Question 18

________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)   A service-sponsored franchise system
B)   A service-sponsored retail franchise system
C)   A manufacturer-sponsored wholesale franchise system
D)   A manufacturer-sponsored retail franchise system
E)   An administered vertical marketing systemF) A) and B)
G) A) and C)

Question 19

________ is a special kind of tying arrangement. This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Accepted Answer

A)   Resale restriction
B)   Full-line forcing
C)   Vertical integration
D)   Exclusive dealing
E)   Refusal to dealF) D) and E)
G) None of the above

Question 20

Indirect channels for consumer products

Accepted Answer

A)   occur when one firm's marketing channels are used to sell another firm's products.
B)   include producers and end users dealing directly with each other.
C)   include intermediaries that are between the producer and consumer and perform numerous channel functions.
D)   are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)   occur when a retailer sells its product in a store and on the Internet.F) A) and B)
G) D) and E)

Exam 15: Managing Marketing Channels and Supply Chains

The most common intermediaries in the marketing channels for business products are industrial distributors and

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A marketing channel relies on ________ to make products available to consumers and industrial users.

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Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

Correct AnswerverifiedShow Answer

________ is a special kind of tying arrangement. This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Correct AnswerverifiedShow Answer

Amazon uses supply chain and logistics management to

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In terms of distribution, when marketing channel members are engaged in financing, grading, and marketing information and research, they are performing the ________ function.

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________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

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Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Correct AnswerverifiedShow Answer

Channel conflict that arises when one member bypasses another member and sells or buys products directly is referred to as

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________ exists when producers and ultimate consumers deal one-on-one with each other.

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Indirect channels for consumer products

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A vendor-managed inventory system is an

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When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as

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Exclusive distribution is

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Snack foods, bottled water, and batteries most likely would use which type of distribution density?

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An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Correct AnswerverifiedShow Answer

The three degrees of distribution density are

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The three steps used in choosing a supply chain are (1) understand the customer, (2) understand the supply chain, and (3)

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Physically moving a product to customers is an example of a ________ function performed by channel intermediaries.

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In marketing, ________ describes the number of stores in a geographical area.

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