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Exam 2: Developing Successful Organizational and Marketing Strategies

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Question 91

Multiple Choice

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At the corporate level in an organization,

A) the department heads direct overall strategy for the entire organization.
B) groups of specialists actually create value for the organization.
C) a small number of people from different departments are mutually accountable to accomplish a task or a common set of performance goals.
D) a subsidiary, division, or unit of an organization markets a set of related offerings to a clearly defined group of customers.
E) top management directs overall strategy for the entire organization.

F) A) and B)
G) A) and C)

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Question 92

Multiple Choice

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Figure 2-4In Figure 2-4 shown above, a representation of the BCG business portfolio analysis, SBUs found in quadrant A would be called

A) cash cows.
B) question marks.
C) dogs.
D) lightning strikes.
E) stars.

F) B) and C)
G) C) and E)

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Question 93

Multiple Choice

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Diversification refers to the marketing strategy of

The ________ element of the marketing mix includes outlets and transportation.

Figure 2-11 -Based on the sales revenue data shown in Figure 2-11 above, as a marketing manager for Apple, you would most likely conclude that

Figure 2-7 -Quadrant C in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

A marketing plan refers to

According to the textbook, the terms firm, company, and organization

Data visualization is

Sometimes maximizing sales will come at the expense of ________, so it is necessary to ensure that the latter remains at acceptable levels.

If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts in its stores targeting its ice cream customers in the United States, it would be using a ________ strategy.

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects

While hybrid vehicles are very fuel-efficient, they are also expensive to purchase. Still, hybrid vehicles sales have a compound annual growth rate of 88.6 percent in recent years. Several years ago, the Honda Motor Co. unveiled the hybrid version of the Honda Civic. Sales of the Civic eventually surpassed those of the Toyota Prius, making it the top-selling hybrid car in the United States. For years, Honda has experienced tremendous success with its Accords; these Honda cars are the top-selling automobiles in the United States. Where would the Honda Civic (hybrid version) and the Honda Accord fall in the BCG business portfolio analysis matrix?

Figure 2-2 -In Figure 2-2 above, B represents the "what" element of visionary organization. This is referred to as the organizational

An example of a nonprofit organization is

A marketing plan is developed during which phase of the strategic marketing process?

In general, a visionary organization asks which three types of questions to specify its foundation, set a direction, and formulate strategies?

A marketing strategy to increase sales of current products in current markets is

An organization's special capabilities including skills, technology, and resources that distinguish it from other organizations and provide customer value, are referred to as

Figure 2-7Quadrant B in Figure 2-7 above represents a(n) ________ in a SWOT analysis.