Question 1

Figure 2-1
-In Figure 2-1 above, C represents the ________ of an organization.

Accepted Answer

A)   strategic business unit level
B)   board of directors
C)   corporate level
D)   functional level
E)   CMOF) C) and D)
G) C) and E)

Question 2

When a single measure, such as website traffic sources, is shown as part of a larger marketing dashboard, it is referred to as

Accepted Answer

A)   trend analysis.
B)   a marketing measurement.
C)   a marketing gauge.
D)   a marketing metric.
E)   value analysis.F) A) and B)
G) A) and E)

Question 3

A business model

Accepted Answer

A)   is a road map for the marketing activities of an organization for a specified future time period.
B)   consists of the strategies an organization develops to provide value to the customers it serves.
C)   is a measure of the quantitative value or trend of a marketing activity or result.
D)   consists of the detailed day-to-day operational decisions for an organization.
E)   is the means by which organizational goals are to be measured and documented.F) All of the above
G) A) and B)

Question 4

One of the qualities of a good mission statement is which of these?

Accepted Answer

A)   idealistic
B)   long-term
C)   fact-based
D)   complex
E)   permanentF) A) and B)
G) A) and C)

Question 5

A ________ is a federal, state, county, or city unit that provides a specific service to its constituents.

Accepted Answer

A)   business firm
B)   subchapter S corporation
C)   government agency
D)   cooperative
E)   nonprofit organizationF) None of the above
G) B) and C)

Question 6

In the 1980s, a lapse in production quality and an increase in Japanese imports drove the Harley-Davidson motorcycle company to the brink of bankruptcy. The company's super heavyweight market share had shrunk from over 40 percent in the mid-1970s to 23 percent in 1983. But by 1989, Harley-Davidson controlled some 65 percent of this market segment. From a marketing perspective, what was the most likely first step in Harley-Davidson's resurgence?

Accepted Answer

A)   Developing a new mission statement
B)   Repositioning its products in the minds of super heavyweight motorcycle buyers
C)   Performing a SWOT analysis to assess the firm's internal and external environments
D)   Selling new models of super heavyweight motorcycles in both the United States (current)  and foreign (new)  markets
E)   Improving the quality of its products and communicating this to motorcycle buyersF) A) and C)
G) A) and B)

Question 7

Which key element must be specified by a visionary organization?

Accepted Answer

A)   Exceed financial goals
B)   Set a direction
C)   Establish detailed marketing tactics
D)   Assign job responsibilities
E)   Establish an organizational chartF) B) and E)
G) C) and D)

Question 8

Figure 2-11
-Based on the information in Figure 2-11 above, the planning gap between 2009 and 2018, as represented by the wedge labeled DBC

Accepted Answer

A)   is widening.
B)   is narrowing.
C)   is staying the same.
D)   cannot be quantified.
E)   began to open in 2004.F) A) and D)
G) A) and B)

Question 9

In the 20thcentury, leadership of the railroads let airlines, barges, pipelines, and trucks take business away from them because their strategies were developed only for the railroad business, rather than a broader definition of the ________ business.

Accepted Answer

A)   transportation
B)   transcontinental shipping
C)   passenger travel
D)   product delivery
E)   bulk cargoF) C) and E)
G) None of the above

Question 10

Volvo offers incentives of up to $1000 off a new vehicle to both current owners of a Volvo and active duty military and veterans. This is an example of a firm's

Accepted Answer

A)   market segmentation and targeting strategy.
B)   price strategy.
C)   place strategy.
D)   promotion strategy.
E)   product strategy.F) C) and D)
G) B) and D)

Question 11

An effective summary tool for an organization's situation analysis is

Accepted Answer

A)   a SWOT analysis.
B)   strategic management planning.
C)   environmental scanning.
D)   a market-product grid analysis.
E)   marginal analysis.F) A) and B)
G) B) and C)

Question 12

Which statement regarding diversification analysis is most accurate?

Accepted Answer

A)   Companies should only use diversification analysis if they are well-established; new companies that use this process run the risk of trying to do too much too soon.
B)   For any product, there is both a current and a new market; for any market, there is both a current and a new product.
C)   Most companies discover that there is at least one product that is targeted to the wrong market.
D)   Diversification analysis is only effective for consumer products.
E)   Diversification analysis is used to forecast and calculate industry sales for new products.F) B) and C)
G) All of the above

Question 13

Successful organizations must be forward-looking, which includes the ability to

Accepted Answer

A)   develop strategies based on those that were successful in the past.
B)   first be backward-looking, examining the past carefully to learn from mistakes.
C)   anticipate future events and respond quickly and effectively.
D)   hire the most culturally diverse team possible in order to generate the best new ideas.
E)   involve all stakeholders of the organization when defining its business mission.F) C) and E)
G) A) and D)

Question 14

In the Boston Consulting Group (BCG)  business portfolio model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects

Accepted Answer

A)   market growth rate.
B)   marketing efficiencies.
C)   industry attractiveness.
D)   market segment size.
E)   relative market share.F) A) and B)
G) B) and C)

Question 15

When evaluations show that actual performance differs from expectations, firms typically attempt to

Accepted Answer

A)   decide if the time horizon should be increased or decreased.
B)   perform a SWOT analysis with their major competitor as the principal focus.
C)   use statistical linear trend analysis to interpret the results.
D)   exploit a positive deviation or correct a negative deviation.
E)   adopt a market-product grid to analyze the sales results.F) B) and D)
G) B) and E)

Question 16

Cross-functional teams refer to

Accepted Answer

A)   members of an organization who have been trained in multiple disciplines so they can easily move from one job to another as needed.
B)   situations where two departments within the same company have opposing views about how a product should be developed and managed.
C)   departments within an organization that carryout multiple functions due to financial constraints within the company.
D)   a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals.
E)   departments within an organization that manage the same product with distinctly different marketing programs to reach different target markets.F) None of the above
G) B) and E)

Question 17

The strategic business unit level

Accepted Answer

A)   works most directly with the organization's target customers.
B)   directs the overall strategy for the organization.
C)   is most likely to change substantially over time.
D)   provides more end-user analysis in order to design more customer-directed products.
E)   defines a more specific strategic direction to exploit value-creating opportunities.F) B) and D)
G) B) and C)

Question 18

The goal of a SWOT analysis is to

Accepted Answer

A)   identify market research questions in order to develop new products for new market segments.
B)   determine how raises, bonuses, and dividends will be paid.
C)   reorganize the firm's marketing department.
D)   identify the critical strategy-related factors that can impact the firm.
E)   fairly allocate governmental resources and financial aid across the industry.F) None of the above
G) All of the above

Question 19

Strategy refers to

Accepted Answer

A)   an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals.
B)   an organization's corporate tactical or action plan.
C)   statement of an accomplishment of a task to be achieved by a certain time.
D)   a statement of the organization's function in society, often identifying its customers, markets, product, and technologies.
E)   a road map for the entire organization for a specified future period of time, such as one or five years.F) B) and E)
G) D) and E)

Question 20

Name and briefly describe the seven types of organizational goals or objectives.

Accepted Answer

The seven types of organizational goals ...

Exam 2: Developing Successful Organizational and Marketing Strategies

An effective summary tool for an organization's situation analysis is

Correct Answer
verified

Cross-functional teams refer to

Correct Answer
verified

Correct Answer
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Figure 2-11 -Based on the information in Figure 2-11 above, the planning gap between 2009 and 2018, as represented by the wedge labeled DBC

Correct Answer
verified

Which key element must be specified by a visionary organization?

Correct Answer
verified

The goal of a SWOT analysis is to

Correct Answer
verified

In the 20thcentury, leadership of the railroads let airlines, barges, pipelines, and trucks take business away from them because their strategies were developed only for the railroad business, rather than a broader definition of the ________ business.

Correct Answer
verified

When a single measure, such as website traffic sources, is shown as part of a larger marketing dashboard, it is referred to as

Correct Answer
verified

Which statement regarding diversification analysis is most accurate?

Correct Answer
verified

When evaluations show that actual performance differs from expectations, firms typically attempt to

Correct Answer
verified

A business model

Correct Answer
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One of the qualities of a good mission statement is which of these?

Correct Answer
verified

Strategy refers to

Correct Answer
verified

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects

Correct Answer
verified

Successful organizations must be forward-looking, which includes the ability to

Correct Answer
verified

A ________ is a federal, state, county, or city unit that provides a specific service to its constituents.

Correct Answer
verified

Volvo offers incentives of up to $1000 off a new vehicle to both current owners of a Volvo and active duty military and veterans. This is an example of a firm's

Correct Answer
verified

Name and briefly describe the seven types of organizational goals or objectives.

Correct Answer
verified
The seven types of organizational goals ...
View Answer

Figure 2-1 -In Figure 2-1 above, C represents the ________ of an organization.

Correct Answer
verified

The strategic business unit level

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

An effective summary tool for an organization's situation analysis is

Correct AnswerverifiedShow Answer

Cross-functional teams refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 2-11 -Based on the information in Figure 2-11 above, the planning gap between 2009 and 2018, as represented by the wedge labeled DBC

Correct AnswerverifiedShow Answer

Which key element must be specified by a visionary organization?

Correct AnswerverifiedShow Answer

The goal of a SWOT analysis is to

Correct AnswerverifiedShow Answer

In the 20thcentury, leadership of the railroads let airlines, barges, pipelines, and trucks take business away from them because their strategies were developed only for the railroad business, rather than a broader definition of the ________ business.

Correct AnswerverifiedShow Answer

When a single measure, such as website traffic sources, is shown as part of a larger marketing dashboard, it is referred to as

Correct AnswerverifiedShow Answer

Which statement regarding diversification analysis is most accurate?

Correct AnswerverifiedShow Answer

When evaluations show that actual performance differs from expectations, firms typically attempt to

Correct AnswerverifiedShow Answer

A business model

Correct AnswerverifiedShow Answer

One of the qualities of a good mission statement is which of these?

Correct AnswerverifiedShow Answer

Strategy refers to

Correct AnswerverifiedShow Answer

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects

Correct AnswerverifiedShow Answer

Successful organizations must be forward-looking, which includes the ability to

Correct AnswerverifiedShow Answer

A ________ is a federal, state, county, or city unit that provides a specific service to its constituents.

Correct AnswerverifiedShow Answer

Volvo offers incentives of up to $1000 off a new vehicle to both current owners of a Volvo and active duty military and veterans. This is an example of a firm's

Correct AnswerverifiedShow Answer

Name and briefly describe the seven types of organizational goals or objectives.

Correct AnswerverifiedThe seven types of organizational goals ...View AnswerShow Answer

Figure 2-1 -In Figure 2-1 above, C represents the ________ of an organization.

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The strategic business unit level

Correct AnswerverifiedShow Answer

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Correct Answer
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The seven types of organizational goals ...
View Answer

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Correct Answer
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