Question 1

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread. This is an example of

Accepted Answer

A)   negative word of mouth.
B)   a lack of back translation.
C)   propaganda.
D)   consumer ethnocentrism.
E)   poor opinion leadership.F) A) and C)
G) None of the above

Question 2

You need to buy a gift for a young cousin's birthday. At the mall you see a girl wearing a Hello Kitty T-shirt. You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, your purchase at the Hello Kitty store was a

Accepted Answer

A)   drive.
B)   response.
C)   reinforcement.
D)   cue.
E)   prompt.F) D) and E)
G) A) and E)

Question 3

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist. Originally it was available as an option on the Toyota Prius in the Japanese market. Toyota was trying to change consumer attitudes about the vehicle by

Accepted Answer

A)   changing beliefs about the extent to which a brand has a specific attribute.
B)   changing the perceived importance of a specific attribute.
C)   adding a new attribute.
D)   reducing the perceived risk of the product.
E)   providing stimulus generalization to prospective buyers.F) All of the above
G) D) and E)

Question 4

In behavioral learning, a ________ is the action taken by a consumer to satisfy a drive.

Accepted Answer

A)   cue
B)   demotivator
C)   motivator
D)   response
E)   stimulusF) A) and B)
G) A) and D)

Question 5

What does lifestyle mean and why is it important to marketers?

Accepted Answer

Lifestyle is a mode of living that is id...

Question 6

A study by Popular Mechanics magazine identified 18 million ________ who influence the purchases of some 85 million consumers for do-it-yourself products.

Accepted Answer

A)   lifestyle makers
B)   aspirational people
C)   autonomous leaders
D)   opinion leaders
E)   joint decision makersF) B) and D)
G) A) and D)

Question 7

Explain how attitudes are shaped by our values and beliefs.

Accepted Answer

Values, beliefs, and attitudes play a ce...

Question 8

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A)   For men, styling is more about a car's exterior lines while women are more interested in interior design and finishes.
B)   Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions.
C)   When it comes to the actual purchase process, women are more adept negotiators than men.
D)   Women care more about engine capabilities, and men are more concerned with cargo space and gas mileage.
E)   Women usually shop one dealership before making a decision and men usually shop three.F) A) and C)
G) A) and E)

Question 9

Andres only has 30 minutes for lunch, so he typically goes somewhere within a block or two of his building and is careful about what he orders. This is an example of which situational influence in the purchase decision process?

Accepted Answer

A)   purchase task
B)   social surroundings
C)   physical surroundings
D)   temporal effects
E)   antecedent statesF) A) and D)
G) B) and E)

Question 10

Figure 5-1
-In Figure 5-1 above, A represents which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   information search
C)   problem recognition
D)   alternative evaluation
E)   option identificationF) D) and E)
G) A) and C)

Question 11

The five stages a buyer passes through in making choices about which products and services to buy is called the

Accepted Answer

A)   information sorting process.
B)   purchase decision process.
C)   alternative evaluation process.
D)   postpurchase behavior process.
E)   problem recognition process.F) A) and C)
G) None of the above

Question 12

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs.

Accepted Answer

A)   physiological
B)   personal
C)   psychological
D)   social
E)   self-actualizationF) A) and E)
G) B) and E)

Question 13

Women influence what percentage of new-car buying decisions?

Accepted Answer

A)   15 percent
B)   20 percent
C)   45 percent
D)   68 percent
E)   87 percentF) B) and C)
G) A) and E)

Question 14

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

Accepted Answer

A)   marketing mix influences.
B)   situational influences.
C)   psychological influences.
D)   sociocultural influences.
E)   evaluative criteria.F) A) and D)
G) A) and B)

Question 15

An aspiration group is one

Accepted Answer

A)   to which a person belongs and wishes to continue with.
B)   that a person wishes to be a member of or wishes to be identified with.
C)   that a person wishes to maintain a distance from because of differences in values or behaviors.
D)   that a person knows he or she can never really fit into because of basic cultural differences.
E)   that a person feels is significantly above him or her in terms of socioeconomics.F) B) and C)
G) None of the above

Question 16

The ________ is influenced by situational, psychological, sociocultural, and marketing mix influences.

Accepted Answer

A)   consumer purchase decision process
B)   organizational buying decision process
C)   marketing research process
D)   marketing program
E)   consumer socialization processF) A) and E)
G) None of the above

Question 17

Figure 5-3
-In Figure 5-3 above, column C represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)   routine problem solving
B)   limited problem solving
C)   nominal problem solving
D)   restricted problem solving
E)   integrated problem solvingF) A) and B)
G) C) and D)

Question 18

A major shift in the needs of consumers using Coppertone products for their skin has been from ________ to ________.

Accepted Answer

A)   moisturizing; anti-aging
B)   sealing; exfoliating
C)   healing; maintenance
D)   tanning; protection
E)   simplicity; convenienceF) B) and E)
G) B) and D)

Question 19

Perception refers to

Accepted Answer

A)   a person's consistent behaviors or responses to recurring situations.
B)   a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C)   the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
D)   seeing or hearing messages without being aware of them.
E)   the way people see themselves and the way they believe others see them.F) A) and B)
G) A) and C)

Question 20

Motivation is

Accepted Answer

A)   the stimulus required to cause a consumer to do something uncharacteristic of him- or herself.
B)   the energizing force that stimulates behavior to satisfy a consumer need.
C)   a person's consistent behaviors or responses to recurring situations.
D)   the way people see themselves and the way they believe others see them.
E)   a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) B) and D)
G) B) and E)

Exam 5: Understanding Consumer Behavior

Figure 5-1 -In Figure 5-1 above, A represents which stage of the consumer purchase decision process?

Correct Answer
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Explain how attitudes are shaped by our values and beliefs.

Correct Answer
verified
Values, beliefs, and attitudes play a ce...
View Answer

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist. Originally it was available as an option on the Toyota Prius in the Japanese market. Toyota was trying to change consumer attitudes about the vehicle by

Correct Answer
verified

The ________ is influenced by situational, psychological, sociocultural, and marketing mix influences.

Correct Answer
verified

Perception refers to

Correct Answer
verified

In behavioral learning, a ________ is the action taken by a consumer to satisfy a drive.

Correct Answer
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Motivation is

Correct Answer
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Andres only has 30 minutes for lunch, so he typically goes somewhere within a block or two of his building and is careful about what he orders. This is an example of which situational influence in the purchase decision process?

Correct Answer
verified

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread. This is an example of

Correct Answer
verified

Correct Answer
verified

A study by Popular Mechanics magazine identified 18 million ________ who influence the purchases of some 85 million consumers for do-it-yourself products.

Correct Answer
verified

Figure 5-3 -In Figure 5-3 above, column C represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
verified

A major shift in the needs of consumers using Coppertone products for their skin has been from to .

Correct Answer
verified

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

Correct Answer
verified

Which of the following statements about how women buy cars today is most accurate?

Correct Answer
verified

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs.

Correct Answer
verified

The five stages a buyer passes through in making choices about which products and services to buy is called the

Correct Answer
verified

Women influence what percentage of new-car buying decisions?

Correct Answer
verified

What does lifestyle mean and why is it important to marketers?

Correct Answer
verified
Lifestyle is a mode of living that is id...
View Answer

An aspiration group is one

Correct Answer
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Exam 5: Understanding Consumer Behavior

Figure 5-1 -In Figure 5-1 above, A represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Explain how attitudes are shaped by our values and beliefs.

Correct AnswerverifiedValues, beliefs, and attitudes play a ce...View AnswerShow Answer

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist. Originally it was available as an option on the Toyota Prius in the Japanese market. Toyota was trying to change consumer attitudes about the vehicle by

Correct AnswerverifiedShow Answer

The ________ is influenced by situational, psychological, sociocultural, and marketing mix influences.

Correct AnswerverifiedShow Answer

Perception refers to

Correct AnswerverifiedShow Answer

In behavioral learning, a ________ is the action taken by a consumer to satisfy a drive.

Correct AnswerverifiedShow Answer

Motivation is

Correct AnswerverifiedShow Answer

Andres only has 30 minutes for lunch, so he typically goes somewhere within a block or two of his building and is careful about what he orders. This is an example of which situational influence in the purchase decision process?

Correct AnswerverifiedShow Answer

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread. This is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A study by Popular Mechanics magazine identified 18 million ________ who influence the purchases of some 85 million consumers for do-it-yourself products.

Correct AnswerverifiedShow Answer

Figure 5-3 -In Figure 5-3 above, column C represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

A major shift in the needs of consumers using Coppertone products for their skin has been from ________ to ________.

Correct AnswerverifiedShow Answer

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy cars today is most accurate?

Correct AnswerverifiedShow Answer

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs.

Correct AnswerverifiedShow Answer

The five stages a buyer passes through in making choices about which products and services to buy is called the

Correct AnswerverifiedShow Answer

Women influence what percentage of new-car buying decisions?

Correct AnswerverifiedShow Answer

What does lifestyle mean and why is it important to marketers?

Correct AnswerverifiedLifestyle is a mode of living that is id...View AnswerShow Answer

An aspiration group is one

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Values, beliefs, and attitudes play a ce...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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A major shift in the needs of consumers using Coppertone products for their skin has been from to .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Lifestyle is a mode of living that is id...
View Answer

Correct Answer
verified