Question 1

Chanel No. 5 fragrances would satisfy needs at what level of the Maslow hierarchy?

Accepted Answer

A)   physiological
B)   self-actualization
C)   personal
D)   safety
E)   socialF) A) and B)
G) A) and C)

Question 2

________ occurs when a response elicited by one stimulus (cue)  is generalized to another stimulus. Using the same brand name for different products is an application of this concept.

Accepted Answer

A)   Selective comprehension
B)   Selective retention
C)   Stimulus generalization
D)   Stimulus discrimination
E)   Routine problem solvingF) A) and B)
G) A) and E)

Question 3

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w...

Question 4

Self-concept is

Accepted Answer

A)   the degree to which a person is influenced by situational influences.
B)   the need for personal fulfillment.
C)   the way people see themselves and the way they believe others see them.
D)   the degree to which a person trusts his or her own judgment in a purchase situation.
E)   the degree to which a person is influenced by psychological influences.F) C) and D)
G) A) and E)

Question 5

All of the following variables are central to how consumers learn from repeated experience except which?

Accepted Answer

A)   purchase
B)   reinforcement
C)   response
D)   drive
E)   cueF) A) and B)
G) A) and C)

Question 6

Consumer behavior refers to

Accepted Answer

A)   the aspects of a consumer's decision-making processes that cannot be measured.
B)   the actions a person takes in purchasing and using products and services, including the mental and social processes before and after them.
C)   the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
D)   the mental and social processes related to purchasing that are innate in a person from birth.
E)   those purchasing behaviors that result from (1)  repeated experience and (2)  reasoning.F) B) and C)
G) A) and B)

Question 7

Five situational influences have an impact on a consumer's purchase decision process. One of these is

Accepted Answer

A)   competitive offerings.
B)   core values.
C)   perception.
D)   consumer socialization.
E)   physical surroundings.F) A) and C)
G) B) and E)

Question 8

In the VALS framework, a person's resources include all of the following except which?

Accepted Answer

A)   self-confidence
B)   curiosity
C)   motivation
D)   information seeking
E)   risk-takingF) A) and C)
G) A) and B)

Question 9

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Accepted Answer

A)   prepurchase behavior
B)   alternative evaluation
C)   purchase decision
D)   problem recognition
E)   information searchF) A) and B)
G) A) and E)

Question 10

Reference groups refer to

Accepted Answer

A)   the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.
B)   individuals who exert direct or indirect social influence over others.
C)   people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
D)   those buyers who, through the size of their purchases, affect where marketing dollars will be spent.
E)   those with whom a person does not wish to be a member of or identified.F) B) and E)
G) C) and D)

Question 11

Status in the Maslow hierarchy of needs is an example of a ________ need.

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) C) and D)
G) A) and B)

Question 12

An attitude refers to

Accepted Answer

A)   a person's consistent behaviors or responses to recurring situations.
B)   the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
C)   a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
D)   the feelings one has about the preferable modes of conduct that tend to persist over time.
E)   a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) B) and C)
G) B) and E)

Question 13

When an elementary school teacher was returning to school in the fall, she wanted to buy markers and craft paper. She remembered the discount website she visited last year for her purchases, so she started there to see if the website still carried the items previously purchased. Which best describes the information search method used by the teacher?

Accepted Answer

A)   personal external source
B)   public external source
C)   market-dominated external source
D)   internal search
E)   market-dominated internal sourceF) A) and D)
G) None of the above

Question 14

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Accepted Answer

A)   values.
B)   attitudes.
C)   beliefs.
D)   predispositions.
E)   opinions.F) A) and E)
G) None of the above

Question 15

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

Accepted Answer

A)   consumer assimilation.
B)   consumer socialization.
C)   consumer lifestyle.
D)   purchase decision process.
E)   purchasing enculturation.F) A) and C)
G) A) and E)

Question 16

Where are you most likely to find influencer marketing?

Accepted Answer

A)   Instagram and YouTube
B)   national newspapers like USA Today
C)   Hulu and Netflix
D)   popular fashion magazines like Vogue
E)   radio, including satellite radioF) A) and B)
G) A) and E)

Question 17

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem-solving variations?

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   routine problem solving
D)   alternative problem solving
E)   integrated problem solvingF) C) and E)
G) D) and E)

Question 18

Define motivation and personality and how they impact marketing.

Accepted Answer

Motivation is the energizing force that ...

Question 19

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as

Accepted Answer

A)   motivation.
B)   attitude formation.
C)   learning.
D)   perception.
E)   a self-concept.F) B) and C)
G) None of the above

Question 20

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A)   information search
B)   purchase decision
C)   alternative evaluation
D)   postpurchase behavior
E)   problem recognitionF) B) and D)
G) B) and C)

Exam 5: Understanding Consumer Behavior

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct Answer
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All of the following variables are central to how consumers learn from repeated experience except which?

Correct Answer
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In the VALS framework, a person's resources include all of the following except which?

Correct Answer
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An attitude refers to

Correct Answer
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Reference groups refer to

Correct Answer
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Self-concept is

Correct Answer
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The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

Correct Answer
verified

________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus. Using the same brand name for different products is an application of this concept.

Correct Answer
verified

Correct Answer
verified

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Correct Answer
verified

Five situational influences have an impact on a consumer's purchase decision process. One of these is

Correct Answer
verified

Define consumer socialization.

Correct Answer
verified
Consumer socialization is a process by w...
View Answer

Correct Answer
verified

Consumer behavior refers to

Correct Answer
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Where are you most likely to find influencer marketing?

Correct Answer
verified

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Correct Answer
verified

Chanel No. 5 fragrances would satisfy needs at what level of the Maslow hierarchy?

Correct Answer
verified

Define motivation and personality and how they impact marketing.

Correct Answer
verified
Motivation is the energizing force that ...
View Answer

Status in the Maslow hierarchy of needs is an example of a ________ need.

Correct Answer
verified

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

All of the following variables are central to how consumers learn from repeated experience except which?

Correct AnswerverifiedShow Answer

In the VALS framework, a person's resources include all of the following except which?

Correct AnswerverifiedShow Answer

An attitude refers to

Correct AnswerverifiedShow Answer

Reference groups refer to

Correct AnswerverifiedShow Answer

Self-concept is

Correct AnswerverifiedShow Answer

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

Correct AnswerverifiedShow Answer

________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus. Using the same brand name for different products is an application of this concept.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process. One of these is

Correct AnswerverifiedShow Answer

Define consumer socialization.

Correct AnswerverifiedConsumer socialization is a process by w...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Consumer behavior refers to

Correct AnswerverifiedShow Answer

Where are you most likely to find influencer marketing?

Correct AnswerverifiedShow Answer

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Correct AnswerverifiedShow Answer

Chanel No. 5 fragrances would satisfy needs at what level of the Maslow hierarchy?

Correct AnswerverifiedShow Answer

Define motivation and personality and how they impact marketing.

Correct AnswerverifiedMotivation is the energizing force that ...View AnswerShow Answer

Status in the Maslow hierarchy of needs is an example of a ________ need.

Correct AnswerverifiedShow Answer

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Consumer socialization is a process by w...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Motivation is the energizing force that ...
View Answer

Correct Answer
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Correct Answer
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