Question 1

Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

Accepted Answer

A)   problem recognition
B)   information search
C)   alternative evaluation
D)   purchase decision
E)   postpurchase behaviorF) D) and E)
G) B) and D)

Question 2

There are five stages in the consumer purchase decision process. Immediately following the information search stage is

Accepted Answer

A)   preference development.
B)   purchase decision.
C)   alternative evaluation.
D)   opportunity testing.
E)   problem recognition.F) B) and C)
G) B) and D)

Question 3

The five roles of individual family members in the consumer purchase decision process are

Accepted Answer

A)   associative group, aspiration group, opinion leader, decision maker, and user.
B)   sustainer, experiencer, belonger, emulator, and achiever.
C)   opinion leader, influencer, decision maker, purchaser, and user.
D)   information gatherer, influencer, decision maker, purchaser, and user.
E)   need driven, inner directed, outer directed, opinion leader, and decision maker.F) A) and E)
G) D) and E)

Question 4

How would consumers who purchased a new and innovative Nike LeBron 17 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

Accepted Answer

A)   Limit their information search to an internal one.
B)   Minimize problem-solving involvement.
C)   Read ads for the new basketball shoe even after the purchase has been made.
D)   Conceal the product purchase from others.
E)   If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.F) A) and E)
G) B) and E)

Question 5

All of the following are part of the physical surroundings of a retail store that can influence how purchase decisions except which?

Accepted Answer

A)   decor
B)   crowding
C)   lighting
D)   music
E)   time of dayF) A) and E)
G) None of the above

Question 6

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have high resources and are social and spontaneous. They are first in, first out of trend adoption.

Accepted Answer

A)   Experiencers
B)   Believers
C)   Makers
D)   Achievers
E)   ThinkersF) B) and E)
G) A) and D)

Question 7

In the Maslow hierarchy of needs, water, food, and shelter would be considered ________ needs.

Accepted Answer

A)   psychological
B)   safety
C)   social
D)   personal
E)   physiologicalF) A) and E)
G) A) and B)

Question 8

For high-involvement purchases, consumers typically do all of the following except which?

Accepted Answer

A)   spend considerable time evaluating criteria for the consideration set
B)   participate in word-of-mouth communication
C)   evaluate a single product attribute, such as price
D)   consider many brands
E)   use both internal and external sources in information searchF) B) and C)
G) A) and B)

Question 9

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals and the strap that recently broke and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

Accepted Answer

A)   information search
B)   problem recognition
C)   purchase behavior
D)   alternative evaluation
E)   prepurchase cognitionF) B) and D)
G) A) and E)

Question 10

Which of the following products and services is an example of a low-involvement purchase?

Accepted Answer

A)   knee surgery
B)   a Trek bicycle
C)   membership into a local country club
D)   a vacation to Italy
E)   Bounty paper towelsF) A) and B)
G) A) and C)

Question 11

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large and elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Accepted Answer

A)   purchase task
B)   social surroundings
C)   physical surroundings
D)   psychological effects
E)   antecedent statesF) A) and E)
G) A) and D)

Question 12

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) A) and B)
G) D) and E)

Question 13

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. If a consumer used these attributes in evaluating this vehicle against others, the attributes would be considered

Accepted Answer

A)   points of difference.
B)   informational alternatives.
C)   evaluative criteria.
D)   competitive advantages.
E)   consumer attributes.F) C) and D)
G) A) and D)

Question 14

If you read the chapters from your marketing text the night before this test and still could not remember several of the definitions for marketing terms, you may be experiencing

Accepted Answer

A)   selective retention.
B)   selective comprehension.
C)   selective exposure.
D)   selective perception.
E)   subliminal perception.F) A) and B)
G) B) and E)

Question 15

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as ________ needs.

Accepted Answer

A)   physiological
B)   safety
C)   social
D)   personal
E)   self-actualizationF) A) and B)
G) A) and C)

Question 16

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Accepted Answer

A)   routine response behavior
B)   limited problem solving
C)   extended problem solving
D)   simulated selection
E)   integrated problem solvingF) C) and E)
G) All of the above

Question 17

High-involvement purchases typically have which of the following characteristics?

Accepted Answer

A)   The item is inexpensive, widely available, or simple to use.
B)   The item is inexpensive, very safe to use, or purchased with great frequency.
C)   The item is expensive, new to the market, or recommended by influential personal sources.
D)   The item is expensive, can have serious personal consequences, or could reflect on one's social image.
E)   The item is inexpensive, new to the market, or is used for more than five years.F) D) and E)
G) A) and B)

Question 18

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Accepted Answer

A)   intellectual needs
B)   emotional needs
C)   self-actualization needs
D)   religious needs
E)   psychological needsF) A) and B)
G) A) and C)

Question 19

The VALS framework

Accepted Answer

A)   is a well-known personality assessment.
B)   involves applying cognitive learning theory to segments that have low awareness of a product.
C)   examines the intersection of psychology, demographics, and lifestyles.
D)   is a study on the hierarchy of needs.
E)   is a form of geodemographic segmentation.F) A) and E)
G) A) and B)

Question 20

Which of the following statements about Hispanic buying patterns is most accurate?

Accepted Answer

A)   Hispanics are often brand loyal and willing to pay a premium price for premium quality.
B)   Hispanic buying preferences are strongly influenced by contemporary fads and fashions.
C)   Hispanics are hesitant about using advertising as an information source.
D)   Convenience is an essential product attribute for Hispanic homemakers with respect to food preparation or consumption.
E)   Uniquely Hispanic buying patterns have virtually disappeared over the past 10 years due to increased assimilation.F) B) and D)
G) A) and E)

Exam 5: Understanding Consumer Behavior

All of the following are part of the physical surroundings of a retail store that can influence how purchase decisions except which?

Correct Answer
verified

There are five stages in the consumer purchase decision process. Immediately following the information search stage is

Correct Answer
verified

If you read the chapters from your marketing text the night before this test and still could not remember several of the definitions for marketing terms, you may be experiencing

Correct Answer
verified

The five roles of individual family members in the consumer purchase decision process are

Correct Answer
verified

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Correct Answer
verified

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Correct Answer
verified

For high-involvement purchases, consumers typically do all of the following except which?

Correct Answer
verified

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as ________ needs.

Correct Answer
verified

Correct Answer
verified

High-involvement purchases typically have which of the following characteristics?

Correct Answer
verified

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Correct Answer
verified

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have high resources and are social and spontaneous. They are first in, first out of trend adoption.

Correct Answer
verified

The VALS framework

Correct Answer
verified

Which of the following statements about Hispanic buying patterns is most accurate?

Correct Answer
verified

In the Maslow hierarchy of needs, water, food, and shelter would be considered ________ needs.

Correct Answer
verified

Correct Answer
verified

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals and the strap that recently broke and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

Correct Answer
verified

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large and elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct Answer
verified

How would consumers who purchased a new and innovative Nike LeBron 17 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

Correct Answer
verified

Which of the following products and services is an example of a low-involvement purchase?

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

All of the following are part of the physical surroundings of a retail store that can influence how purchase decisions except which?

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process. Immediately following the information search stage is

Correct AnswerverifiedShow Answer

If you read the chapters from your marketing text the night before this test and still could not remember several of the definitions for marketing terms, you may be experiencing

Correct AnswerverifiedShow Answer

The five roles of individual family members in the consumer purchase decision process are

Correct AnswerverifiedShow Answer

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Correct AnswerverifiedShow Answer

For high-involvement purchases, consumers typically do all of the following except which?

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as ________ needs.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

High-involvement purchases typically have which of the following characteristics?

Correct AnswerverifiedShow Answer

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Correct AnswerverifiedShow Answer

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have high resources and are social and spontaneous. They are first in, first out of trend adoption.

Correct AnswerverifiedShow Answer

The VALS framework

Correct AnswerverifiedShow Answer

Which of the following statements about Hispanic buying patterns is most accurate?

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, water, food, and shelter would be considered ________ needs.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals and the strap that recently broke and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

Correct AnswerverifiedShow Answer

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large and elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct AnswerverifiedShow Answer

How would consumers who purchased a new and innovative Nike LeBron 17 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

Correct AnswerverifiedShow Answer

Which of the following products and services is an example of a low-involvement purchase?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified