Question 1

A global marketer selling consumer products and services must also consider what the ________ is among a country's consumers and how income is distributed to determine a nation's purchasing power.

Accepted Answer

A)   buying capacity
B)   currency exchange risk
C)   purchasing incentive
D)   per capita income
E)   cost of livingF) A) and B)
G) C) and E)

Question 2

Which market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

Accepted Answer

A)   exporting
B)   licensing
C)   joint venture
D)   direct investment
E)   franchisingF) A) and D)
G) A) and E)

Question 3

The reverence that Japan shows toward its elderly is an example of that nation's

Accepted Answer

A)   values.
B)   beliefs.
C)   customs.
D)   religion.
E)   cultural diversity.F) C) and D)
G) All of the above

Question 4

The World Trade Organization (WTO)  is

Accepted Answer

A)   the world's largest banking institution responsible for establishing and maintaining equitable exchange rates for all member nations.
B)   the world's largest licensing institution responsible for the certification of products distributed to a global market.
C)   an institution that sets rules governing trade between its members through panels of trade experts who decide on trade disputes between members and issue binding decisions.
D)   a multinational trade organization composed of the world's wealthiest nations whose primary purpose is to aid in the economic growth of developing nations.
E)   a multinational trade organization comprised of the world's wealthiest nations whose primary purpose is to promote free trade economies.F) None of the above
G) C) and D)

Question 5

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Accepted Answer

A)   market synthesis.
B)   cross-cultural analysis.
C)   international sociographics.
D)   transnational anthropology.
E)   multicultural ethnocentrism.F) A) and D)
G) A) and C)

Question 6

Which of the following is a disadvantage associated with licensing?

Accepted Answer

A)   The licensee pays lower wages and sells at lower prices.
B)   The licensor may create its own competition.
C)   The foreign government dislikes it because it does not increase local employment.
D)   This is the most expensive and risky method for global expansion.
E)   The firm's brand does not get international exposure.F) All of the above
G) A) and B)

Question 7

Figure 7-4
-According to Figure 7-4 above, point C would most likely represent which option for entering the global marketplace?

Accepted Answer

A)   exporting
B)   joint venture
C)   direct investment
D)   licensing
E)   franchisingF) A) and D)
G) None of the above

Question 8

The complementary nature of economic flows internationally, whereby imports stimulate exports and vice versa, is called ________ and is one argument for free trade among nations.

Accepted Answer

A)   the balance of trade
B)   countertrade
C)   exchange trade
D)   the trade feedback effect
E)   global market tradingF) B) and C)
G) A) and E)

Question 9

When a nation's imports exceed its exports, it incurs a ________ in its balance of trade.

Accepted Answer

A)   countertrade
B)   trade feedback effect
C)   deficit
D)   surplus
E)   tariffF) B) and E)
G) A) and C)

Question 10

Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except which?

Accepted Answer

A)   licensing
B)   exporting
C)   direct investment
D)   joint venture
E)   cooperativeF) B) and E)
G) A) and D)

Question 11

Explain the difference between dumping and parallel importing.

Accepted Answer

Dumping refers to a firm selling a produ...

Question 12

Most companies become involved in direct exporting when

Accepted Answer

A)   foreign governments believe that they will benefit the most from allowing the entry of direct exports.
B)   emerging markets in foreign countries become economically viable.
C)   they believe their volume of sales will be sufficiently large and easy to obtain, thus making intermediaries unnecessary.
D)   the domestic market becomes saturated with competing products and services.
E)   evolving technologies in foreign countries come online.F) A) and C)
G) B) and E)

Question 13

Which form of entry into a foreign market requires the greatest commitment?

Accepted Answer

A)   direct exporting
B)   direct investment
C)   joint venture
D)   licensing
E)   indirect exportingF) C) and D)
G) None of the above

Question 14

Which of the following is an important indicator of a nation's increasing purchasing power?

Accepted Answer

A)   a growing proportion of middle-income households
B)   declining per capita income
C)   stable household incomes
D)   stable incomes for the wealthiest consumers
E)   a large gap developing or persisting between top incomes and lowest incomesF) A) and D)
G) A) and C)

Question 15

The monetary value of all products and services produced in a country during one year is referred to as the

Accepted Answer

A)   balance of trade.
B)   gross domestic product.
C)   national monetary reserve.
D)   monetary national balance.
E)   annual national product.F) D) and E)
G) None of the above

Question 16

To avoid competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Accepted Answer

A)   grocery stores
B)   flower shops
C)   beauty salons
D)   department stores
E)   gift storesF) None of the above
G) B) and D)

Question 17

Which of the following statements about the dynamics of world trade is most accurate?

Accepted Answer

A)   Manufactured products and commodities account for only 25 percent of world trade.
B)   Services such as telecommunications, transportation, and banking are not included in calculations of world trade.
C)   The United States has replaced China as the biggest country in terms of world trade.
D)   Europe is the largest region involved in world trade.
E)   Dollar value of world trade has almost doubled in the past decade.F) B) and D)
G) A) and D)

Question 18

Global competition exists when

Accepted Answer

A)   a firm produces and markets its products domestically rather than globally.
B)   firms originate, produce, and market their products and services worldwide.
C)   two firms from two different countries compete for market share in a single domestic market.
D)   two or more firms from different nations combine their resources to market products in a single domestic market.
E)   the firm from one nation dominates the market for its product in every nation.F) B) and E)
G) All of the above

Question 19

The prominent global market entry strategy among small- and medium-sized companies is

Accepted Answer

A)   exporting.
B)   franchising.
C)   licensing.
D)   joint venture.
E)   direct investment.F) D) and E)
G) B) and E)

Question 20

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ________, whereby you have someone translate your literature from American English into French, and then have someone else in France translate the French into American English.

Accepted Answer

A)   back talk
B)   back translation
C)   double talk
D)   double entendre
E)   double indemnityF) All of the above
G) C) and E)

Exam 7: Understanding and Reaching Global Consumers and Markets

To avoid competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Correct Answer
verified

When a nation's imports exceed its exports, it incurs a ________ in its balance of trade.

Correct Answer
verified

Which form of entry into a foreign market requires the greatest commitment?

Correct Answer
verified

The monetary value of all products and services produced in a country during one year is referred to as the

Correct Answer
verified

The World Trade Organization (WTO) is

Correct Answer
verified

Correct Answer
verified

Most companies become involved in direct exporting when

Correct Answer
verified

The reverence that Japan shows toward its elderly is an example of that nation's

Correct Answer
verified

Which market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

Correct Answer
verified

A global marketer selling consumer products and services must also consider what the ________ is among a country's consumers and how income is distributed to determine a nation's purchasing power.

Correct Answer
verified

Which of the following is a disadvantage associated with licensing?

Correct Answer
verified

Explain the difference between dumping and parallel importing.

Correct Answer
verified
Dumping refers to a firm selling a produ...
View Answer

The complementary nature of economic flows internationally, whereby imports stimulate exports and vice versa, is called ________ and is one argument for free trade among nations.

Correct Answer
verified

The prominent global market entry strategy among small- and medium-sized companies is

Correct Answer
verified

Which of the following is an important indicator of a nation's increasing purchasing power?

Correct Answer
verified

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Correct Answer
verified

Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except which?

Correct Answer
verified

Figure 7-4 -According to Figure 7-4 above, point C would most likely represent which option for entering the global marketplace?

Correct Answer
verified

Global competition exists when

Correct Answer
verified

Which of the following statements about the dynamics of world trade is most accurate?

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

To avoid competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Correct AnswerverifiedShow Answer

When a nation's imports exceed its exports, it incurs a ________ in its balance of trade.

Correct AnswerverifiedShow Answer

Which form of entry into a foreign market requires the greatest commitment?

Correct AnswerverifiedShow Answer

The monetary value of all products and services produced in a country during one year is referred to as the

Correct AnswerverifiedShow Answer

The World Trade Organization (WTO) is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Most companies become involved in direct exporting when

Correct AnswerverifiedShow Answer

The reverence that Japan shows toward its elderly is an example of that nation's

Correct AnswerverifiedShow Answer

Which market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

Correct AnswerverifiedShow Answer

A global marketer selling consumer products and services must also consider what the ________ is among a country's consumers and how income is distributed to determine a nation's purchasing power.

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage associated with licensing?

Correct AnswerverifiedShow Answer

Explain the difference between dumping and parallel importing.

Correct AnswerverifiedDumping refers to a firm selling a produ...View AnswerShow Answer

The complementary nature of economic flows internationally, whereby imports stimulate exports and vice versa, is called ________ and is one argument for free trade among nations.

Correct AnswerverifiedShow Answer

The prominent global market entry strategy among small- and medium-sized companies is

Correct AnswerverifiedShow Answer

Which of the following is an important indicator of a nation's increasing purchasing power?

Correct AnswerverifiedShow Answer

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Correct AnswerverifiedShow Answer

Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except which?

Correct AnswerverifiedShow Answer

Figure 7-4 -According to Figure 7-4 above, point C would most likely represent which option for entering the global marketplace?

Correct AnswerverifiedShow Answer

Global competition exists when

Correct AnswerverifiedShow Answer

Which of the following statements about the dynamics of world trade is most accurate?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Dumping refers to a firm selling a produ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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