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Which of the following statements about active listening is FALSE?


A) Paraphrasing what a prospect says is fine;never repeat things word for word.
B) The salesperson should listen to a customer's words from the customer's point of view.
C) Additional questions can give the salesperson a better understanding of what a prospect is trying to communicate.
D) Tolerating silence gives a customer time to think.
E) Summarizing provides both the salesperson and a customer with an overview of what has been said.

F) None of the above
G) A) and E)

Correct Answer

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The translation of thoughts into words is called _____.


A) decoding
B) interpreting
C) encoding
D) deciphering
E) evaluating

F) B) and D)
G) A) and E)

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Broader and vigorous arm movements indicate that a customer is emphatic about the point being communicated verbally.

A) True
B) False

Correct Answer

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In the context of voice characteristics,articulation refers to the tone or pitch of speech and is used to reduce monotony.

A) True
B) False

Correct Answer

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Which of the following is an accurate statement about nonverbal communication?


A) Hand gestures at chest level suggest that a salesperson is passionate about a topic.
B) Slicing hand movements can be used liberally during presentations.
C) By exposing the palm of the hand,a salesperson indicates closeness and rigidity.
D) An overly erect posture gives an impression of openness and receptivity.
E) Staring at a wall during presentations indicates sincerity,credibility,and trustworthiness.

F) A) and C)
G) B) and D)

Correct Answer

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In the context of the four distance zones people use when interacting in business and social situations,salespeople should generally begin customer interactions at the public zone.

A) True
B) False

Correct Answer

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During sales presentations,salespeople should vary the loudness of their speech to essentially:


A) help in the production of recognizable sounds.
B) avoid uncertainty in thoughts.
C) help buyers visualize a point.
D) avoid monotony.
E) establish their expertise in selling.

F) A) and D)
G) A) and E)

Correct Answer

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Virginia sees Carl,her high school friend,at a traffic signal after 15 years.She honks and waves to say "hello." Carl does not recognize her and thinks that a stranger is honking because of the way he changed his lane.In this scenario,Carl is facing a problem _____ the message.


A) controlling
B) suppressing
C) sending
D) decoding
E) verbalizing

F) None of the above
G) A) and B)

Correct Answer

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Which of the following problems is associated with the speaking-listening differential?


A) The quality of a salesperson's handshake becomes highly important.
B) Customers are more likely to accuse salespeople of backdoor selling.
C) Buying centers are more likely to have multiple gatekeepers.
D) Salespeople often become lazy listeners.
E) Salespeople have trouble making appointments with prospects.

F) A) and B)
G) D) and E)

Correct Answer

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Salespeople can collect information by observing their customers' body language.

A) True
B) False

Correct Answer

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Feedback in sales communication can be either verbal or nonverbal.

A) True
B) False

Correct Answer

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Which of the following is a suggestion for active listening?


A) To avoid repeating information
B) To avoid summarizing information already provided
C) To refrain from embarrassing a customer by rephrasing his or her comments
D) To discourage any moment of silence during a sales pitch
E) None of these

F) A) and D)
G) A) and E)

Correct Answer

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Describe active listening.

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Active listening is one of the three lev...

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In the context of communication in international selling,the phrase "tabling a proposal" in the United States means _____.


A) bargaining effectively
B) waiting for a salesperson to begin the presentation
C) closing a deal successfully
D) delaying a decision
E) necessarily taking action within 24 hours

F) B) and E)
G) B) and D)

Correct Answer

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Salespeople should not send long e-mail messages or large attachments unless buyers are expecting them.

A) True
B) False

Correct Answer

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As soon as Jennifer entered her customer's office,the customer started talking about his problems both at work and at home.Jennifer had planned to discuss the benefits of her company's newly launched product during this meeting.However,she listened quietly,asked questions where appropriate,and offered support when required.In this scenario,Jennifer is mostly likely practicing:


A) the art of paraphrasing the customer.
B) active listening.
C) the body language agreement method.
D) the tolerating silence presentation format.
E) the art of nonverbal communication.

F) B) and C)
G) None of the above

Correct Answer

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In the context of communication,define noise.

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Noises are sounds unrelated to...

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During a sales call,the buyer can spot nongenuine nonverbal signals coming from the salesperson.

A) True
B) False

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Slicing hand movements and pointing a finger are mild gestures and should be used frequently during sales presentations.

A) True
B) False

Correct Answer

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Discuss how international salespeople adjust for cultural differences.

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Communication in international selling o...

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